Time to level-up and learn about the importance of having a signature coaching program that gets your clients the results they want and gets you $$$.
If you’re still dealing with 1:1 Hourly Coaching Sessions, you could be missing out on your sanity and consistent income. In this post, I want to talk about the importance of having a signature coaching program and how you can create yours!
HOW I LEARNED ABOUT THIS
When I first started out on my life coaching business journey, I was just like you. Hustling for clients in Facebook Groups, killing myself trying to get the perfect Instagram feed, and not having any real way to bring in consistent clients.
I knew I was called to be a coach! I wanted to help women overcome the same life struggles that I did. But, because I really didn’t know anything about running a profitable coaching business, I ended up broke beyond all belief.
While I loved my coaching certification program, I can admit, it didn’t really prepare me for the realities of running a business in a highly saturated industry.
I seriously almost threw in the towel after I had to return to work full-time!
But then something miraculous happened. I attended a free training and learned all about this fabulous thing called a signature coaching program (some call it a premium program or a high-ticket coaching program…. it’s all the same).
My ears immediately perked up!
Wait, wait, wait, you mean that I could spend less time, make more money, and actually work with people who can afford me?
This, my dear, is the power of a signature coaching program.
HOURLY SESSION-BASED PACKAGES VS. SIGNATURE COACHING PROGRAMS
Unlike regular session-based coaching packages, in which you meet with your clients and usually go through the typical coaching session model (basically a free-flowing session); premium coaching programs are designed around a step-by-step process or system that leads to a significant transformation.
So, in each session you would be meeting about a topic in the step-by-step process rather than just checking in on how their week went and free forming the rest of the session.
It’s more of a structured coaching experience that often includes self-study (course modules, membership site, etc.) and other support components (private members community etc.) in addition to regular coaching sessions that you can still provide. Think of this a combining your favorite coaching business models.
WHY A SIGNATURE COACHING PROGRAM IS BETTER
I discuss this concept a bit more in my free masterclass for new coaches (see below to sign up), but here are my top three reasons you’d want to consider a premium coaching program:
They’re easier to sell
‘Coaching’ is hard to sell in my opinion because it’s a technique, not a tangible product that people can equate to providing a solution.
On the other hand, a premium coaching program, is a product that provides a transformation. And that you can sell.
To be clear, this concept of premium programs is not new at all! Tony Robbins did this for years with his original training systems on CDs. But technology has advanced so much that it’s made it ridiculously easy for all coaches to create their own scalable coaching programs.
And yes, people still love them! They love being able to put in the work (listen to audios, watch videos, complete worksheets) and have someone as support and accountability (coaching sessions).
Establish your expertise
It’s one thing to know the process; it’s a whole other ballgame if you can teach and coach other’s through it.
Premium coaching programs that consistently sell show that you have created a system that consistently gets your clients results.
And your mission in life is to constantly be improving and scaling this system! This helps you stand out as an expert and authority in your coaching niche.
Related: Signature Program Outline Guide in The Resource Library
Charge what you’re worth
You hold the keys to the transformation. You are the guide with the knowledge your ideal clients need and as such, you should be compensated accordingly.
A simple concept on the surface, but ultimately many new female coaches still struggle with this concept.
Here’s the sitch: Premium coaching programs are centered on helping the client achieve a targeted transformation. One that without your guidance they may have struggled with for years!
As a coach (let alone a business owner), you must know and understand that this transformation is worth a lot to some people! In fact, for most clients, the real value gained from achieving this transformation is a richer, fuller, more rewarding life!
And that’s priceless!
So be unafraid of charging appropriately! If you’re still struggling with wrapping your mind around selling check this out!