Let’s talk about why you need to set business goals as a coach in order to experience massive growth.
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BECOME THE CEO
It’s easy when you’re starting out to get swept up in the creative (more fun) parts of building your business.
But unfortunately, it’s the strategic (more tactical) parts that will actually move the needle and lead to sales.
Not knowing this, many women (and men) will waste time constantly messing with their logo rather than setting goals and planning their next move.
When you start a business, you’ll wear many hats, but the most important ones are the CEO and the CFO.
One sets business goals and the direction of the business, the other provides the data to determine which goals are working and which aren’t.
CEOs and CFOs don’t make arbitrary decisions. They are strategic about how certain goals will affect the bottom-line.
AUDIT YOUR BUSINESS
There are so many ways to make money in the coaching industry, but not all ventures will lead to profits.
Every quarter, you need to be analyzing what is and isn’t working in your business and be prepared to make adjustments.
Take a look at all the data for all the products, programs, and services you’ve created or launched over the quarter and year-to-date.
Consider any advertising spend, number of sales, customer turnover, etc.
At the end of the day, was the effort financially fruitful? If not, does the program need to be stopped or adjusted?
Related: How To Make Money As A Life Coach
SET BUSINESS GOALS WITH INTENTION
Now that you know what’s working and what’s not in your business, it’s time to start setting some goals.
But being intentional require more than generic – Make [x] income-type goals. You need to be focused and strategic and this require setting S.M.A.R.T Goals.
Specific, Measurable, Attainable, Relevant, Timely.
Some of these are subjective, but they should all be realistic. For example, you wouldn’t say: Generate $1mil in Revenue in 6 months.
That’s just silly if you are brand new right?
Instead you might say, “Generate $10,000k in Revenue By End of Q1.” –This is more realistic and attainable even for newbies.
As soon as you are clear on what your goals are, you need a plan for how you will accomplish them.
This why most people actually fail. They’re too focused on the glamour of ‘Vision Board Parties ‘ and hate the actual planning part.
You have to be so clear about what the steps and micro-steps are to achieve your goal and dogmatic about taking them.
One way to do this is to reverse-engineer the process to reach your goal. Plan by timeline and take into account any roadblocks or resources you will need.
Then commit your plan to paper (or digital) and hold yourself accountable.