Before I jump in, let me just remind you that typically registering as a DBA costs the same or a little more as registering your personal name. So don’t let that be the deciding factor in your decision.
My Journey (Case for Personal Name)
- Ready to step into my truth. When I thought about my Future Bio, I envisioned myself as the top tier of my brand and my products as the second. I AM my brand.
- Felt more empowering (like I was overcoming imposter syndrome).
- Felt more professional (I didn’t have to explain my business and could focus more on my message).
- Easier to transition your brand from DBA to Your Name.
Related: 3 Limiting-Beliefs To Overcome
Case for DBA
- Easier to be seen as a trusted advisor on Social Media – People tend to associate DBA with being more of a tangible resource or asset so you don’t have to prove yourself as much (knowledge and skills) in the beginning.
- Operate from the shadows – I think it’s easier to step out more instead of feeling the pressure to take on everything in your business because it’s your name.
3 Questions To Consider
- How Do You Want To be Known? (i.e. by product/business name or by yourself)
- What is your true motivation? (i.e. suffering from imposter syndrome)
- Do you feel inspired to take action? (i.e. motivated to live up to it)
What if you choose the wrong business name?
- Make sure your name (if DBA) is available as a domain! – In fact, if you still can’t make a decision, go ahead an buy the domain name for both so you have it down the line.
- The transition can take some time – You’re not just switching website names okay. Your whole brand is changing.
- Social Media Rules – Particularly on Facebook and LinkedIn if you have a business page. You have to first announce to your audience before making the change and leave proof on you page that you’ve done so.