Business Systems Every Solopreneur Needs

Want to know the easiest way to start making money in your business? No, it’s not creating some IG Reels. The fastest and easiest way to increased profits is creating business systems that work for you!

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What Are Business Systems?

Also known as Standard Operating Procedures (SOPs), business systems are the playbook or step-by-step processes that you take in order to get things done in your business.
After 6 years of helping women build or grow their business, I have found that lack of systems is the No. 2 Reason why most female online businesses owners struggle and/or fail (No. 1 is confidence-that’s another post).
We get easily distracted by shiny objects and fast cash but always (always) end up coming back to needing the right business systems, because systems equal sustainability because they help you to:
  • Be confident and consistent in your marketing.
  • Save time and energy by leveraging templates.
  • Scale your business with ease because you have a future plan.
  • Be authentic with a brand and marketing strategy that represents you.
In my signature program, The Focused Femmepreneur, everything is based on helping you create a Strategic Business Blueprint that centers around the following business systems:

Marketing & Sales System

Let’s just start with the most important one shall we: How are you going to make money consistently? Whether you’re selling a service-package or a signature coaching program, if you don’t have a way to consistently attract, nurture, and convert qualified leads (potential buyers) in your business, you’re always going to feel like you’re chasing your tale.

Where you might be getting stuck right now is that you’re trying every strategy under the sun because of someone’s webinar that you attended (no shame – we’ve all been there).

But here’s the thing, the best marketing system system is the one that works for you! I know it seems overwhelming because everyone on the internet seems to be making sales so easily, but it’s really not that hard, I promise!

Consider the following when setting up your system:

  • Keep It Simple: Have one platform where you can attract, nurture, and convert your target audience.
  • Make sure you actually want to be on this platform and have the time and resources to devote to consistent content.
  • Understand what type of content your audience wants from you and maintain a regular posting schedule.
  • Designate the days or weeks when you will make offers (i.e. launching a program once a quarter vs. having something new to sell every week).

Related: Basics of Marketing Your Business

Client Experience System

You put in all this work with creating awesome content and getting your marketing just right, only to have a crappy on-boarding experience for those clients that you worked so freaking hard to get! Again, I’ve been there sis. Again, you live and learn.

A great client experience (aka onboarding) is about creating and increasing Customer Lifetime Value. A literal equation that tells you how much you can expect to make from one client over the lifetime of them working with you. A good experience basically comes down to: Will they buy from you again or recommend you to others.

Here’s some things to consider for your client experience:

  • Have a comprehensive way that you onboard new clients whether it’s a welcome packet, video, or course.
  • Have a way that you will triage and respond to questions and concerns and set a policy for a 24hr response time.
  • Think of ways to express gratitude that don’t break the bank (a hand written note or 30 min on-boarding call).

Product Creation System

I’ll be honest. Creating courses is the bane of my existence. No really. I hate sitting down and recording hours of slides and everything else. And I know my clients do as well. And because I hate it, I’ve found that I will procrastinate like hell to not get it done.

And don’t get me wrong, I love my business, and I love the products I create for women. But dammmnnnn it’s such a process. Maybe it’s not courses for you but another product that you want to deliver but don’t want to create! That’s why you need a system.

So, in order to esentially trick myself into doing my work, I’ve crafted an intricate product creation system

  • Stop trying to make it perfect! Do what you can with what you have you’re clients think this is fine!
  • Use templates dummy!! No seriously, check out resources like Creative Market and Etsy where tons of people who’s literal job it is to create things like slide and workbook templates exist! #smallbusinessstaturday
  • Do the thing you don’t want to do first! Just take action (like outlining the course) and let it snowball from there.

How To Create A Content Calendar

Creating a content calendar can be so overwhelming! Honestly, it used to be the bane of my existence because I struggled with trying to figure out what to write and when. But, I’ve recently found that it doesn’t have to be that big of a struggle! So in this post let’s go behind the scenes on how I created my yearly content calendar in a week, tops!

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What Is A Content Calendar?

Let’s just start with the most important part! What the heck is a content calendar anyway? I’m sure many of you think (thanks to that horrible, yet necessary, thing called social media) that a content calendar is just what you’re going to post on social media for the month. This is only partially true.
A real content calendar (one that will actually allow you to be strategic in your business) includes: Editorial (i.e. Blog Posts, YouTube, Podcast), Social Media, and Email Marketing.
These aren’t fractured parts of your marketing strategy. They are meant to all work together with the common goal of moving your audience closer to working with you.
If you’re still stuck in the phase where you don’t know what to write on social media vs. what to say on your podcast, it’s probably because you still don’t view your marketing as one holistic entity.
Great! So now that you know you have a s*** ton more work to do, what’s the easiest way of doing it? Well, let’s go behind-the-scenes of how I create my content calendar lickety-split.

Topic Clustering

I’m not going to go into all the marketing theory behind SEO (maybe in a later post), basically all you need to know is that topic clustering is the new-ish SEO strategy.
  • Start with your primary topic categories for your blog, youtube, or podcast.
  • Next, brainstorm potential sub-topic categories of each these. For example, if Marketing is a primary topic, then Social Media could be a sub-topics.
  • Then I consider the potential questions my target audience may type into a search engine (i.e. Google, Pinterest, or YouTube).
  • These questions now become the titles of my blog posts i.e. How To Create A Content Calendar.
One of the biggest advantages of this process is that you can create as many sub-topics and even sub-sub topics that you feel is appropriate. For me it’s like a mind-mapping processes, and something I can do in a day!
Congratulations, we’ve done the heavy lifting of this process, I promise! Now we’re on to filling the blanks of our strategy with Social Media and Email Marketing. I do this using a concept I call: The Weekly Theme.

The Weekly Theme

People who produce new content (i.e. new images) daily are usually full-time social media creators (aka influencers) this means that the majority of their income comes from sponsorships etc. and therefore it’s their literal job to create new content almost daily.
If this is not you, then give yourself a break and embrace the age of content re-purposing. Re-purposing means taking one giant piece of content and splitting it into several other smaller pieces of content that you use across your social media.
I suggest using the topic of your Blog (or Podcast etc.) as ‘The Weekly Theme’ for the rest of your content. For example, you’ve probably noticed that this week I’ve been talking a lot about content creation, whether it’s in Captions, IG Reels, IGTV, or IG Stories.
In some way, my theme for the week ‘content creation’ has been at the center.
Finally, my weekly email newsletter will also contain motivating content about this weeks theme, a strong call to action to read the post and follow me on IG for more tips throughout the week!
The benefit of this approach?:
  1. Your sanity (‘nough said there)!
  2. It’s the perfect way to reinforce topics.
  3. Building trust with your audience.

Organizing Content Strategically

To really be strategic with your content calendar you need to align it with your product availability schedule A.K.A. your Launch Timelines. Some people may not have launches that they do throughout the year, in which case, you can skip this step.
But, if your business is structured around your programs or products only being available certain times of the year. Our goal is to make sure your content is organized so it prepares and naturally leads to your offer.
  • Take a look at your calendar for the year and be sure to mark off the weeks that you will be launching.
  • Organize your best content that aligns with your offer and showcases you as an expert in your niche.
  • Be sure your calendar has case studies and testimonials that will help your audience with overcoming objections.
  • Schedule your content in a Project Management/Task Management Tool like ClickUp!

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