Business Systems For Solopreneurs

Want to know the easiest way to start making money in your business? No, it’s not creating some IG Reels. The fastest and easiest way to increased profits is creating business systems that work for you!

business-systems-every-solopreneur-needs

What Are Business Systems?

Also known as Standard Operating Procedures (SOPs), business systems are the playbook or step-by-step processes that you take in order to get things done in your business.
After 6 years of helping women build or grow their business, I have found that lack of systems is the No. 2 Reason why most female online businesses owners struggle and/or fail (No. 1 is confidence-that’s another post).
We get easily distracted by shiny objects and fast cash but always (always) end up coming back to needing the right business systems, because systems equal sustainability because they help you to:
  • Be confident and consistent in your marketing.
  • Save time and energy by leveraging templates.
  • Scale your business with ease because you have a future plan.
  • Be authentic with a brand and marketing strategy that represents you.

Marketing & Sales System

Let’s just start with the most important one shall we: How are you going to make money consistently? Whether you’re selling a service-package or a signature coaching program, if you don’t have a way to consistently attract, nurture, and convert qualified leads (potential buyers) in your business, you’re always going to feel like you’re chasing your tale.

Where you might be getting stuck right now is that you’re trying every strategy under the sun because of someone’s webinar that you attended (no shame – we’ve all been there).

But here’s the thing, the best marketing system system is the one that works for you! I know it seems overwhelming because everyone on the internet seems to be making sales so easily, but it’s really not that hard, I promise!

Consider the following when setting up your system:

  • Keep It Simple: Have one platform where you can attract, nurture, and convert your target audience.
  • Make sure you actually want to be on this platform and have the time and resources to devote to consistent content.
  • Understand what type of content your audience wants from you and maintain a regular posting schedule.
  • Designate the days or weeks when you will make offers (i.e. launching a program once a quarter vs. having something new to sell every week).

Related: Basics of Marketing Your Business

Client Experience System

You put in all this work with creating awesome content and getting your marketing just right, only to have a crappy on-boarding experience for those clients that you worked so freaking hard to get! Again, I’ve been there sis. Again, you live and learn.

A great client experience (aka onboarding) is about creating and increasing Customer Lifetime Value. A literal equation that tells you how much you can expect to make from one client over the lifetime of them working with you. A good experience basically comes down to: Will they buy from you again or recommend you to others.

Here’s some things to consider for your client experience:

  • Have a comprehensive way that you onboard new clients whether it’s a welcome packet, video, or course.
  • Have a way that you will triage and respond to questions and concerns and set a policy for a 24hr response time.
  • Think of ways to express gratitude that don’t break the bank (a hand written note or 30 min on-boarding call).

Product Creation System

I’ll be honest. Creating courses is the bane of my existence. No really. I hate sitting down and recording hours of slides and everything else. And I know my clients do as well. And because I hate it, I’ve found that I will procrastinate like hell to not get it done.

And don’t get me wrong, I love my business, and I love the products I create for women. But dammmnnnn it’s such a process. Maybe it’s not courses for you but another product that you want to deliver but don’t want to create! That’s why you need a system.

So, in order to esentially trick myself into doing my work, I’ve crafted an intricate product creation system

  • Stop trying to make it perfect! Do what you can with what you have you’re clients think this is fine!
  • Use templates dummy!! No seriously, check out resources like Creative Market and Etsy where tons of people who’s literal job it is to create things like slide and workbook templates exist! #smallbusinessstaturday
  • Do the thing you don’t want to do first! Just take action (like outlining the course) and let it snowball from there.

How To Create A Content Calendar

Creating a content calendar can be so overwhelming! Honestly, it used to be the bane of my existence because I struggled with trying to figure out what to write and when.

But, I’ve recently found that it doesn’t have to be that big of a struggle! So in this post let’s go behind the scenes on how I create my content calendar!

create-a-content-calendar

What Is A Content Calendar?

Let’s just start with the most important part! What the heck is a content calendar anyway? I’m sure many of you think (thanks to that horrible, yet necessary, thing called social media) that a content calendar is just what you’re going to post on social media for the month. This is only partially true.
A real content calendar (one that will actually allow you to be strategic in your business) includes:
  • Promotional 
  • Editorial
  • Social Media
  • Email Marketing.

These four essential items make up a strategic/holitic marketing content calendar.

Great! So now that you know you have a s*** ton more work to do, what’s the easiest way of doing it? Well, let’s go behind-the-scenes of how I create my content calendar lickety-split:

STEP ONE: OUTLINE YOUR PROMOTIONS

One of the biggest mistakes new entrepreneurs make is diving right into content creation without having a strategy. I have a motto in my business though “All Content Must Have A Purpose!” 9/10 that purpose is to get your audience to buy from you! So your content needs to be leading somewhere!
This is why the first step in creating a content calendar is actually outlining your promotions. You should know what you will be promoting and when in your business. Then you build your  content around that.
If you’re brand new and don’t have any products or know what you want to promote and when check out my Purpose to Profits Workbook which has an entire section on this.

STEP TWO: Brainstorm Content Ideas

Once you’ve outlined your promotions, then you’ll want to brainstorm content ideas that align with each stage of the buyer journey:
  • Awareness – At this stage your audience has no idea that they even have a problem or that they are doing something wrong. Content you create here needs to be alerting them.
  • Consideration – At this stage your audience knows they’re doing somethign wrong and now needs to know how they can fix it.
  • Decison – Finally, at this stage your audience needs to be reassured that your way (i.e. your product) is going to help them fix their problem.

Remember, at this stage we’re not creating the actual content we’re more just coming up with topics, hooks, or headlines. Next we’ll actually turn those ideas into content.

Related: Brainstorming Ideas can be the hardest part! That’s why inside of Content to Conversion I’ve created an easy step-by-step system for content creation, including a fancy Headline Generator.

 

STEP THREE: PLAN YOUR CONTENT

Now we’re ready to start planning your content and filling in your content calendar.

 

  • Know your posting schedule across all of your platforms (i.e. What day do you schedule your blog or podcast? What do you post on which days on your social media?)
  • Consider which types of content (i.e. Blog vs. Reel vs. Story, etc.) will be best for your topic. Note that some content works better for different stages. For example, short form video like Reels or TikToks do better with Awareness content because they’re just long enough to pique someone’s interest.
  • Always have an idea of where you are leading your audience. It is totally fine to take your audience through each stage of the buyer journey in a week – this is good if you’re promoting a flash sale for example. But you can also be leading them up to a big launch over several weeks. So be clear on what content needs to go where and when.

 

STEP FOUR: Create Your Content

The final step in creating your content calendar is actually creating content. Big tip here: Templates Save You!
If you have regular types of content that you create in your business, there’s no need to reinvent the wheel everytime you go to create a caption or a blog post. Create a template and save it somewhere so you can reuse it. 
I personally have an entire ‘Template Library’ in ClickUp (my favorite productivity tool) but you can also just have a Google Drive Folder. It’s up to you. 

Yay! You’re ready to start creating and scheduling that content my friend. If you’re interested in making things like 100x faster, be sure to purchase Content to Conversion for $47 over in the Shop. 

 

Pin It on Pinterest