How To Choose Your Niche

TL;DR: Be clear enough that people know who you help, but broad enough that you can be flexible. 

Here’s an example: I help online female entrepreneurs master their mindset, marketing, sales, and tech. 

This is clear enough who I help (online female entrepreneurs)  but broad enough that I don’t feel backed into a corner. 

 

Choosing Your Niche: Going Against Convention

I can admit that even I have preached for a very long time that you need to be very niched down. But some years into my business now, I’m even feeling the pressure of only talking about one topic. 

When I started my Podcast, I felt way too niched down because I was only talking about one thing: Female Coaches. 

And even though I love working with women who are trying to build their coaching business, I also don’t only work with coaches and my first business was Web Design. 

I also don’t work with men and I don’t work with all female entrepreneurs (like I don’t know anything about building a brick-and-mortor business). 

The Power Of Flexibility

Entrepreneur burnout is a real thing! As most entrepreneurs have a creative thought process (tend to be more B-Type Personality than A-Type), we need a lot of room for innovation and creativity. 

When you niche-down too much in your business you can start to feel stifled and bored of your business. 

This is why we become serial entrepreneurs and always chasing that next big thing. 

If you build your business to be flexible enough to incorporate all your passions, you’ll thank yourself in the long run because you won’t have to deal with the self-imposed guilt we all feel when we switch directions! 

Related: Overcoming Female Entrepreneur Overwhelm

Always Pursue Your Passions First

A typical rookie mistake? Choosing a niche because you think it will bring you a windfall of money. 

I’ve seen so many wanna-be influencers crash and burn this way. 

You have to have some sort of passion for what you’re choosing to do otherwise you’re wasting your time. 

Passion for the business we’re building is what keeps us getting up in the morning and coming back week after week, day after day. Even when we’re broke (and trust me, that’s realistic). 

Ask yourself if what you want to do every day when you wake up. 

If it turns out that you want to take pictures of yourself in new outfits you get from brand partnerships that’s wonderful!

But, if you hate taking pictures and you hate self-promotion, but you heard your favorite influencer makes six-figures… take a pause and re-evaluate your motives. 

 

Overcoming Female Entrepreneur Overwhelm

Raise your hand if you’re feeling like you’re struggling to keep it all together for yourself and your business? Welcome to the club! Female entrepreneur overwhelm is a serious epidemic that’s a seemingly unnecessary right of passage these days.

 

WHAT IS FEMALE ENTREPRENEUR OVERWHELM?

Well, if you’re reading this, chances are you’re already struggling with female entrepreneur overwhelm, so you’ll know if you have it, but just in case, here’s my completely non-medical definition:

The very frustrating feeling that you’re doing everything for nothing while getting nowhere. Unfortunately, this can apply to both your personal and business areas.

Everyone experiences it in different ways, and the degree to which the symptoms are felt can largely be dependent upon a number of factors such as: Having kids, toxic friends and family, unsupportive spouses and/or crappy bosses.

Due to the stresses that are placed on women (both at home and in the workplace) first-time female entrepreneurs are more likely to suffer from female entrepreneur overwhelm.

In addition, flair-ups may be exaggerated by listening to every other business guru who recommends: 5am Morning Routines and a new marketing or sales strategy every month.

HOW DO YOU SLAY THIS DRAGON AS A NEW FEMALE ENTREPRENEUR?

Well, the first thing is to understand that this is a chronic issue that there are no cures for. And it will require on-going management via a mixture of bossing-up, learning to say no, and building a business on your own terms.

If you’re still struggling, here are some tips I’d recommend:

MENTAL HEALTH AND WELL-BEING FIRST

Regularly scheduling in time where you do no work is crucial. We have a tendency to keep going all the time, we can’t shut it off. But whatever you didn’t get done today, you will get done tomorrow and please trust me when I say that everything that is supposed to happen in your business will happen in its own time. 

STOP TRYING TO KEEP UP WITH THE JONES’

It is okay that you don’t wake up at 5am. It is okay that you don’t have a set work schedule. As long as you show up when you are supposed to for your clients and audience, that’s what counts. 

Create a schedule that works for you and understand that your priorities (what’s most important to you) does not need to align with anyone else. If you prefer to sleep late and because you’re more productive in the evening then go for it.

Remember, you’re creating a lifestyle business!

DO WHAT YOU CAN, WHEN YOU CAN

Give yourself a break when it comes to getting things done or achieving major milestones in your business.

Remember that everything that is supposed to happen in your business i.e., 6-Figure Launches, and 10k Email Lists, etc. will happen when it’s supposed to and not a minute sooner.

So let go of the guilt that you didn’t get that blog post written, or you haven’t finished those course slides. Just keep on track with your schedule and strive to get closer to consistency.

The Value of Coaching And How To Convey It

Conveying the value of coaching to people can be really difficult for newbies. Even harder is getting over the fear of no one wanting to buy from you. Here are some tips to help.

Want to listen instead?

 

Tip #1: Show The Outcomes  

Understand that for many, coaching feels like a nebulous concept. Is it therapy? Is it consulting? Is it teaching?

There’s a lot of apprehension about the benefits of coaching and for super analytical realists, it can seem very ‘woo woo’ as they say.

The truth is, “coaching is a technique, not a product.”

What’s the difference? Products provide outcomes, and that’s what people are more inclined to invest in.

You need to focus on positioning the results of coaching:

  • Testimonials – These are so powerful especially if you’re brand new. Always follow-up your sessions with a testimonial questionnaire.
  • Signature Programs –  It’s a product that allows you to coach (whether it’s private or group), provide a clear outcome, and then get a testimonial at the end.

Related: Why You Need A Signature Coaching Program

 

 Tip #2: Prove Your Knowledge  

Create consistent free educational content for your business. This is non-negotiable (especially in an economic crisis).

It sets you apart as a thought-leader in your industry and provides a place for you to direct people who are not able to invest in your services.

7 times is the average it takes for someone to feel comfortable enough to invest in you. So content is essential to your growth strategy.

  • Decide on your platform: Blog, Podcast, YouTube, etc.
  • Create an editorial calendar and post on a regular basis to improve your reach and trust.

 

Tip #3: Brand Yourself  

The coaching industry is 90% influencer driven. Which means your brand matters!

Now, you don’t need to invest thousands on a fancy website, but you definitely need one! Equally as important is that you invest in good brand photography.

  • You want good quality photos for your website and social media.
  • Save money and use a Page Builder like Divi for building your website on WordPress.

Related: Your Social Media Bootcamp

 

Tip #4: Know The Real Value Of Coaching

Reminder, it’s not all about getting a monetary return on investment.

More time, freedom, peace of mind, love, admiration, or contentment are all the underlying reasons why people decide to hire a coach.

Everyone want’s more in life and it’s your job to:

  • Know what the answer to the question: “What will it mean for you to…?”
  • Tell other’s through your sale copy and email marketing what they can expect to change by working with you!

3 Limiting Beliefs To Overcome As A New Coach

Starting an online business can be hard if you struggle with limiting beliefs that keep you from confidently pursuing what makes you happy.

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Limiting-Belief #1:  Money

Shifting our mindsets about money, is not just about charging more for our programs, products, and services.

We all have stories about money that have deeply affected how we interact with, ask for, and give money.

But, if you’re not careful, these stories can easily be the difference between a thriving coaching business and a struggle.

When you really put in the work to discover what your money blocks are and how to overcome them, being able to charge what you’re worth is just one happy affect.

You will feel confident investing in yourself and your business, you will gracefully decline to work with clients that doesn’t align with you.

Related: Get Rich Lucky Bitch

Limiting-Belief #2: Worthiness

Raise your hand if you ever felt like you weren’t worthy enough to be a coach because you aren’t living an ‘Instagram Influencer’ lifestyle?

Maybe you haven’t reached your goal weight. Or you aren’t making the coveted ‘Six-Figures’.

Or perhaps because you don’t have that coaching certification yet, you just don’t feel comfortable starting to advertise your business.

The, “Who Am I To…?” limiting-belief is one we all deal with in the beginning and is the root of a battle with Imposter Syndrome.

But at some point, you have to decide that your clients (and the world) need you. And that playing small will do no one any good.

Do you want to be looking back 6 months from now wishing you’d started 6 months ago?

 Related: Overcome Your Fear of Starting Your Coaching Business

 

Limiting-Belief #3: Failure

Prepare yourself for a lot of failure in this industry. There I said it.

Here’s a few ways you may fail in the online industry:

Failed program launches, ad campaigns, client reviews, social media posts, need I go on?

But here’s the deal. Unlike with your full-time job, your ability to bounce back is 100% dictated by you!

You won’t have bosses to answer to and co-workers to compete with. You’ll just say, okay that didn’t work, let me try something else.

Trust me, I’ve yet to experience a failure in my business that wasn’t completely necessary for my growth as a business owner.

How To Overcome Your Fear of Starting Your Coaching Business

Have you been secretly researching starting your coaching business, but every time you go to take action you become petrified with fear 

Maybe you start worrying that no one will take you seriously? Or that you’re too young to get started? Or that your own life isn’t really the ‘model’ for lifestyle adjustment?  

Yep, I’ve been hearing this a lot lately, and it kinda breaks my heart. I mean, when I first started my coaching business, had the same doubts and internal resistance. I even had a couple of people in my closest circle tell me they couldn’t believe I was trying to become a life coach.  

It was devastating and it definitely stopped me from standing in my power and moving forward with my coaching business in the early years. I suffered from ‘imposter syndrome’ big time.  

But I resolved myself to put in the work to prove them wrong. 

 

You Don’t Have to Be Perfect  

It really erks me that some coaching programs continue to push the idea that you need to be this perfect model citizen in your own life in order to ‘set an example’ for how your clients should be.  

This is bullshit! The reality is, you are more perfect to your clients for being imperfect. They want to see and experience the real you. They want to know that you are authentic, that you’ve been through the same trials and tribulations that they have, and therefore you can help them overcome.  

Example of things you can feel free to chuck:  

Waking up at 5am every day to work out and get aligned.  

Saying affirmations until you’re blue in the face.  

Always being in a positive and good mood.  

You don’t need to put this kind of pressure on yourself. Just do what feels good.  

 

Feel the Fear and Go for It Anyway 

 You’ve probably heard this saying a lot, but it bears repeating. Being a coach and entrepreneurs is going to require a whole lot of guts above anything else. It’s scary to put yourself out there (Live Streams, Speaking Events, etc.)!  

But, it’s a necessary part of the job. I won’t lie and tell you that getting seen and attracting tons of clients is easy.  

Far from it my friend.  

But think of all the amazing coaching clients that need to hear your message and need someone to help guide them through whatever stuck state they’re in.  

If you’re feeling afraid of failure, judgement, physical ability etc. Then it’s time for you to start using some of those awesome coaching techniques on yourself and find out what’s causing your ego to take over.  

You have everything you need to start your coaching business 

 Here’s what we do when we start operating from a place of fear: Doubting that we are enough.  

This is usually where procrasti-learners (as the wonderful Denise Duffield Thomas cheerfully calls them in her book, Chillpreneur) are born 

You start signing up for certification after certification and enrolling in course after course. After some time, you’ll have damn near a PhD in Coaching, but not have ever actually coaching anyone!  

Listen lady, you are more than enough!  

Have you lost 15lbs and successfully kept it off? Good, someone out there is struggling just to lose 1.  

Have you survived an awful relationship and now live a life devoted to your happiness? Awesome, there’s a woman out there who is afraid to ask for a necessary divorce.  

While you’re milling about trying to get the right credentials, your clients are needing your help!  

Get the basics and get to work dear!  

 

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