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How To Overcome Fear of Starting A Business

I know how difficult it can be to get started on your entrepreneurial journey. Often we’re met with societal pressure and guilt. But it’s time to let that go and learn how to overcome fear of starting a business.

I’m not saying just quit your job etc. Nope, instead I’m encouraging you to explore the part of you that you’ve always known existed and take the right steps to create a business you love.

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I think one of the hardest things you’ll have to do is learn to accept yourself and the fact that you want to do things differently than your parents or grand-parents.

It can honestly make you feel anxious and guilty, especially if you have toxic family members.

So it’s important to learn to focus on your emotional needs and living the life you ultimately want to live. Know that it’s okay if you don’t have a traditional job. As we’ve seen from The Great Resignation of 2021, many other people are waking up to the fact that they want and deserve more.


When you decide to start a business, the first thing you can expect is ‘the look’ from people who are scared to do what you’re doing. This is normal. Most people are living life according to their ego, which tells them to fear what they don’t understand.

But the truth is, most won’t understand your decision, and for a really long time, most won’t even understand exactly what you do all day. They don’t think writing blog posts and recording videos is ‘real work.’

Again, this is the conditioning that we’ve all be subject too since early-childhood. The reality is, no, you’re not crazy and yes, what we do is work (often it’s even harder work than a traditional job).

Ready To Start Your Online Business Journey?

Then grab your Purpose to Profits Online Business Planner. This 30-Page Workbook will help you create a plan of action to build a profitable online business even if you’re brand new !


There are way more of us in the world than you might think. When I was first starting out, I was so shocked to learn that people were making money online and traveling the world. It was like opening a magical cabinet to the Land of Narnia.

I realized, “These are my people!” And it felt good to know that I wasn’t alone or weird.

Whether it’s a mastermind, membership community, or local group, you need to find like-minded people who can support and guide you on your journey.

Related: How to Overcome Female Entrepreneur Overwhelm


I’m going to be honest, when you start a business, you are going to face failure. It just comes with the territory.

But it’s not a bad thing! If your fear of starting a business is related to a fear of failure, I’d encourage you to start seeing failure in a new light.

Learn to embrace the lessons that failure is trying to teach you and be flexible. Strive for progress and setting standards of excellence, not perfection. Eventually, failure becomes something easier to manage and adjust to.

If you’re interested in starting an online business, check out my Purpose to Profits Business Planner which will help you take all the first steps.

Ready To Start Your Online Business Journey?

Then grab your Purpose to Profits Online Business Planner. This 30-Page Workbook will help you create a plan of action to build a profitable online business even if you’re brand new !

Create A Digital Vision Board

Who doesn’t love a good vision board? And ’tis the season right? But before you run out to grab all those magazines and glue, this year, consider the benefits of having a digital vision board instead!

I’ve used one for the past year it has been wonderful for a few reasons. Check them out below if you still need convincing and then I’ve got a quick video tutorial and template to get you started.

3 Reasons You Need A Digital Vision Board



Stop wasting money purchasing magazines or printer ink, glue, glitter, and all that jazz. All you need is a canva account. Something I suggest every online entrepreneur have anyway!

If you have the Canva Pro Account ($12.95/mo) you’ll have access to thousands of images. But you can also just sift throug the internet and use Right Click > Save As to download a copy.

This is legal as long as you are not using the images for commercial use (i.e. re-selling them for profit) or posing as if the images are yours.

Related: 4 Business Systems Every Solopreneur Needs


I’ve found that paper vision boards can be limiting.   If you don’t have the tools or resources to print your images you are stuck with what’s available to you in magazines.

So you have to find or create your visual reprenstations if there’s not an exact image available.

With a digital vision board, you can get the exact images you want to represent your future hopes and dreams and change them out if you need to.

For example, sometimes I realize that the vision I have is a projection of someone else’s ideal life. When that happens I can easily go back and re-evaluate my vision board and make a quick change.


Because I upload this vision board to my ClickUp Docs I always have it with me (across all devices).

It’s come in handy on my most stressful days when I’m away from home and need a reminder of why I’m choosing to do what I do.

Don’t lie, you know you have those days as well!

Wouldn’t it be handy for you to be able to whip out your phone and do a quick meditation on your ideal lifestyle?

If all this sounds great, check out the video below and download this FREE Template to get started!



How To Choose Your Niche

Choosing a niche for your online business can feel overwhelming. I personally have gone back-and-forth so many times because I was afraid I wasn’t good enough to do what I really wanted. So in this post, I’m going to share how I overcame this and finally settled in on what I love to do.

What is a Niche?

First, let’s clear up exactly what a Niche is and why you need one (sort of).

Simply put, a ‘niche’ is your area of focus or expertise in your business. This is who you serve and how you serve them.

The biggest reason you want to clarify your area of expertise is so you market to the right people. There’s nothing worse than creating content or products for people who are never going to buy (trust me, I’ve been there many times).

That being said, choosing the right niche can be stressful because there’s also nothing worse than having to change it all later. Especially if you spend years building up a brand (more on that later).

Now that you know what a niche is and why you need one let’s talk about choosing the right one for you.



Purpose to Profits

There are (4) Things I think you should consider when trying to figure out your niche:

  • Passions – What excites you? What gets you out of bed everyday? What could you talk about, teach, or do every day?
  • Skills – What skills have you acquired over the years? This can be through formal or informal education. Think of what people tell you you’re really good at doing.
  • Lifestyle – So many of us get into online business and just end up creating another J-O-B that we hate. Knowing the type of life that you want to live is so important because some online business ideas just won’t be the right fit.
  • Demand – Just like not all ‘traditional’ jobs are profitable, the same goes for online businesses. So many people started selling face masks online in 2020, it’s in demand now, but trust that it may become obsolete in the next 2 years. However, there are some online businesses that will always be in demand (like Freelance Writing or Web Design). Bottom Line – think long-term.

Niching Down Too Much

Entrepreneur burnout is a real thing! As most entrepreneurs have a creative thought process (tend to be more B-Type Personality than A-Type), we need a lot of room for innovation and creativity.

When you niche-down too much in your business you can start to feel stifled and bored of your business.

This is why we become serial entrepreneurs and always chasing that next big thing.

If you build your business to be flexible enough to incorporate all your passions, you’ll thank yourself in the long run because you won’t have to deal with the self-imposed guilt we all feel when we switch directions!

Related: Overcoming Female Entrepreneur Overwhelm

I can admit that even I have preached for a very long time that you need to be very niched down. But some years into my business now, I’m even feeling the pressure of only talking about one topic.

When I started my Podcast, I felt way too niched down because I was only talking about one thing: Female Coaches.

And even though I love working with women who are trying to build their coaching business, I also don’t only work with coaches and my first business was Web Design.


Always Pursue Your Passions First

A typical rookie mistake? Choosing a niche because you think it will bring you a windfall of money.

I’ve seen so many wanna-be influencers crash and burn this way.

You have to have some sort of passion for what you’re choosing to do otherwise you’re wasting your time.

Passion for the business we’re building is what keeps us getting up in the morning and coming back week after week, day after day. Even when we’re broke (and trust me, that’s realistic).

Ask yourself if what you want to do every day when you wake up.

If it turns out that you want to take pictures of yourself in new outfits you get from brand partnerships that’s wonderful!

But, if you hate taking pictures and you hate self-promotion, but you heard your favorite influencer makes six-figures… take a pause and re-evaluate your motives.


Overcoming Female Entrepreneur Overwhelm

Raise your hand if you’re feeling like you’re struggling to keep it all together for yourself and your business? Welcome to the club! Female entrepreneur overwhelm is a serious epidemic that’s a seemingly unnecessary right of passage these days.



Well, if you’re reading this, chances are you’re already struggling with female entrepreneur overwhelm, so you’ll know if you have it, but just in case, here’s my completely non-medical definition:

The very frustrating feeling that you’re doing everything for nothing while getting nowhere. Unfortunately, this can apply to both your personal and business areas.

Everyone experiences it in different ways, and the degree to which the symptoms are felt can largely be dependent upon a number of factors such as: Having kids, toxic friends and family, unsupportive spouses and/or crappy bosses.

Due to the stresses that are placed on women (both at home and in the workplace) first-time female entrepreneurs are more likely to suffer from female entrepreneur overwhelm.

In addition, flair-ups may be exaggerated by listening to every other business guru who recommends: 5am Morning Routines and a new marketing or sales strategy every month.


Well, the first thing is to understand that this is a chronic issue that there are no cures for. And it will require on-going management via a mixture of bossing-up, learning to say no, and building a business on your own terms.

If you’re still struggling, here are some tips I’d recommend:


Regularly scheduling in time where you do no work is crucial. We have a tendency to keep going all the time, we can’t shut it off. But whatever you didn’t get done today, you will get done tomorrow and please trust me when I say that everything that is supposed to happen in your business will happen in its own time. 


It is okay that you don’t wake up at 5am. It is okay that you don’t have a set work schedule. As long as you show up when you are supposed to for your clients and audience, that’s what counts. 

Create a schedule that works for you and understand that your priorities (what’s most important to you) does not need to align with anyone else. If you prefer to sleep late and because you’re more productive in the evening then go for it.

Remember, you’re creating a lifestyle business!


Give yourself a break when it comes to getting things done or achieving major milestones in your business.

Remember that everything that is supposed to happen in your business i.e., 6-Figure Launches, and 10k Email Lists, etc. will happen when it’s supposed to and not a minute sooner.

So let go of the guilt that you didn’t get that blog post written, or you haven’t finished those course slides. Just keep on track with your schedule and strive to get closer to consistency.

3 Limiting Beliefs To Overcome As A New Coach

Want to know the one thing guaranteed to sabotage your business growth? Well look no further than your own mind and the limiting-beliefs that you’ve allow to fester for far too long. 

They crop up in the most riduclous ways and at the absolute worst times. But, instead of curling up in a bull under your desk, let’s make a plan to address them! 

Here are the top 3 limiting-beliefs that you need to sit down and have a chat with so you can free your mind and make some money. 


Limiting-Belief #1:  Money

Shifting our mindsets about money, is not just about charging more for our programs, products, and services.

We all have stories about money that have deeply affected how we interact with, ask for, and give money.

But, if you’re not careful, these stories can easily be the difference between a thriving coaching business and a struggle.

When you really put in the work to discover what your money blocks are and how to overcome them, being able to charge what you’re worth is just one happy affect.

You will feel confident investing in yourself and your business, you will gracefully decline to work with clients that doesn’t align with you.

Related: Get Rich Lucky Bitch

Limiting-Belief #2: Worthiness

Raise your hand if you ever felt like you weren’t worthy enough to be a coach because you aren’t living an ‘Instagram Influencer’ lifestyle?

Maybe you haven’t reached your goal weight. Or you aren’t making the coveted ‘Six-Figures’.

Or perhaps because you don’t have that coaching certification yet, you just don’t feel comfortable starting to advertise your business.

The, “Who Am I To…?” limiting-belief is one we all deal with in the beginning and is the root of a battle with Imposter Syndrome.

But at some point, you have to decide that your clients (and the world) need you. And that playing small will do no one any good.

Do you want to be looking back 6 months from now wishing you’d started 6 months ago?

 Related: Overcome Your Fear of Starting Your Coaching Business


Limiting-Belief #3: Failure

Prepare yourself for a lot of failure in this industry. There I said it.

Here’s a few ways you may fail in the online industry:

Failed program launches, ad campaigns, client reviews, social media posts, need I go on?

But here’s the deal. Unlike with your full-time job, your ability to bounce back is 100% dictated by you!

You won’t have bosses to answer to and co-workers to compete with. You’ll just say, okay that didn’t work, let me try something else.

Trust me, I’ve yet to experience a failure in my business that wasn’t completely necessary for my growth as a business owner.

3 Mistakes to Avoid When Starting A Coaching Business

Looking back on all the mistakes I made when starting a coaching business, I think there’s a lot I of wisdom I could impart on all the ladies who are choosing to do the same.

I don’t want you to go through the same things when you’re starting out, so here are 3 Mistakes to Avoid When Starting Your Coaching Business. 



Not Packaging Your Coaching Business Correctly

Offering one-on-one sessions by the hour is sadly a big rookie mistake. One that can be detrimental to both your business and your client’s well-being.

I’ve never met a client that wasn’t seeking guidance that led to a solution. When you offer open-ended sessions you are essentially saying to your client, “Come on in, the doors always open, and I don’t really see an end in sight for you.”

We should be empowering them to take the steps necessary to reach their goal, which means we have to walk through the steps. If they need more laser-focused coaching those should be niche add-ons.

Only Having One Income Stream

This is a little spin-off of packaging correctly. But consider if one-on-one sessions are even the right way to help.

This is why coaching is such a versatile business you don’t have to be tied down to just one type of income stream. But this all comes down to understanding exactly how your clients want to be helped.

We’ve been taught for so long that one-on-one sessions are the best way to serve our clients. This may be true for some and not for others. There are tons of ways we can make a positive impact that leads to transformation (which is the whole point of what we do) and that means meeting our clients where they are.

If they’d prefer a group-coaching or online course component, then you should at least consider the option.

Need to figure out your income streams? Check out my post on 4 Online Coaching Business Models.


Being overly concerned with competition

Let’s just put this to bed already: Yes. There are a lot of Life, Health, and Business Coaches. But, I want to briefly give my personal philosophy on ‘over-saturated’ markets:

Think of how many colleges and universities exist in the United States. Heck, think about how many exist in just your city or state. No matter which way to slice it, each of those schools is teaching the same or very similar curriculum because those standards are set by Local and Federal governing bodies.

So why do some people go for Ivy League and state schools? Well there are several factors that determine their choice: Cost, perceptions, family input, perceived value, location, support networks, etc. But we all know people who graduated (or didn’t) from state schools who are twice as successful and those went to Harvard and had to move back in with their parents.

This is because even with the best perceived value of the information given to them, what they ultimately decide to do with said information is up to them. This is really the way business markets work. It’s all the same thing, but people who work with you choose you for several reasons that make the most sense to them at the time.

So don’t worry about what others are doing. Focus on making your products, services, and programs the best they can be for your ideal clients.

Okay, tell me in the comments what else you think should be avoided when starting your coaching business.

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