Create A Digital Vision Board

Who doesn’t love a good vision board? And ’tis the season right? But before you run out to grab all those magazines and glue, this year, consider the benefits of having a digital vision board instead!

I’ve used one for the past year it has been wonderful for a few reasons. Check them out below if you still need convincing and then I’ve got a quick video tutorial and template to get you started.

3 Reasons You Need A Digital Vision Board



Stop wasting money purchasing magazines or printer ink, glue, glitter, and all that jazz. All you need is a canva account. Something I suggest every online entrepreneur have anyway!

If you have the Canva Pro Account ($12.95/mo) you’ll have access to thousands of images. But you can also just sift throug the internet and use Right Click > Save As to download a copy.

This is legal as long as you are not using the images for commercial use (i.e. re-selling them for profit) or posing as if the images are yours.

Related: 4 Business Systems Every Solopreneur Needs


I’ve found that paper vision boards can be limiting.   If you don’t have the tools or resources to print your images you are stuck with what’s available to you in magazines.

So you have to find or create your visual reprenstations if there’s not an exact image available.

With a digital vision board, you can get the exact images you want to represent your future hopes and dreams and change them out if you need to.

For example, sometimes I realize that the vision I have is a projection of someone else’s ideal life. When that happens I can easily go back and re-evaluate my vision board and make a quick change.


Because I upload this vision board to my ClickUp Docs I always have it with me (across all devices).

It’s come in handy on my most stressful days when I’m away from home and need a reminder of why I’m choosing to do what I do.

Don’t lie, you know you have those days as well! 

Wouldn’t it be handy for you to be able to whip out your phone and do a quick meditation on your ideal lifestyle?

If all this sounds great, check out the video below and download this FREE Template to get started!



3 Reasons Your Coaching Business Is Failing

PSA: This is a tough-love post if your coaching business is failing. Meaning, I’m getting tough because I love you and I know you are capable of becoming wildly successful. If you’d only get out of your own way first!!!

I’ve been doing this a while now my friend, plus, my first coaching business failed (like big-time). So I’ve gotten pretty good at reading the writings on the wall when it comes to female entrepreneurs who are on a collision course in their business.

And basically what I’ve found is that it really all boils down to these three (3) reasons (and none of them have to do with followers or funnels per se).


You’re Not Actually Selling

Posting an image on social media and adding #lifecoachforwomen is not selling.  On the other hand, adding a well-thought out storytelling caption that connects to what you do and then has a clear call to action is selling.

New coaches often get this mixed up because they get too focused on having a pretty feed. And less focused on connecting that feed to sales.

Or, they have a really poor mindset about sales in general and are afraid to promote themselves because they don’t want to seem ‘too salesy’.

This infuriates me because it seems to be a female-dominated problem. Statistically, men do not have as much of a problem with self-promotion as women do. But, I can tell you the number one way to actually start making money in your business is to learn how to sell unapologetically.

Because if you don’t sell, you don’t make money. The End.

You’re Lacking Self-Confidence

A lot of the problem with not wanting to self-promote has to do with confidence. It starts when we’re young and unfortunately, social media has only made it worse as we’ve grown.

And double-unfortunately (I know that’s not a word), it’s not just sales mindset that is affected. Think about how many times you’ve not finished a product or service because you’ve silently thought, “No one will buy or I’m not as good as (whatever fancy Influencer you idolize) is.”

Meanwhile, your target audience who’s feeling disillusioned by said fancy influencer are waiting for someone like you to show up and take their hand in order to guide them to their ideal solution. Even if that solution doesn’t have the right slides or fancy video production.

It’s time to face your self-confidence issues by choosing to surpass your limits every day.

Confidence is gained by choosing to take inspired action every day. Even if it means you might fail.

Related: 3 Limiting-Beliefs To Overcome As A New Coach 

You’re A Drama Queen

Raise your hand if you’ve ever said, “I need to get organized!!” but then spent months still shuffling around papers in your many many notebooks you’ve purchased at target?

Yeah, this is a common problem with first-time female business owners. And surprisingly, it reminds me of a movie I saw several years ago: He’s Just Not That Into You.

One of the main characters (Ginnifer Goodwin) cannot understand why she can’t get a man. And finally, a guy straight up tells her, “You’re a drama queen.” He then goes on to prove how he predicted that, including things like her not paying her bills on time because she secretly likes the thrill of being late.

Now, I’m not 100% on board with this movie because frankly it’s a lil’ misogynistic. But… on this one point, it’s game-set-match. And this is true for many female entrepreneurs who are struggling to make money!!

Consider if some small part of you likes the frenetic chaos caused by being disorganized, not having systems in place, constantly letting your fears stop you, refusing to problem-solve, refusing to invest in your education, and having a feast or famine income stream.

I mean, you’re an adult right? If you didn’t sub-consciouly like it in some way, you would take the necessary steps to overcome your demons. Think about it.

Related: Business Systems Every Solopreneur Needs

Need An Escape Route?

Listen, I get it. I have repeatedly dealt with all of these issues on my way to building a successful business and I know how hard it can be to get out of your own way.

That’s why I’ve created The Focused Femmepreneur for women who recognize that they are on a collision course and need an exit strategy. So be sure to join me over there if this is you!

How To Choose Your Niche


Stuck on choosing a niche for your business? I know, it can definitely feel like one of the most stressful tasks you have to do in your business.  I mean, whatever you choose your stuck with right? WRONG! Let’s talk about choosing the right niche for you and why it’s not as big of a deal as you’re making it!

Choosing Your Niche: Going Against Convention

I can admit that even I have preached for a very long time that you need to be very niched down. But some years into my business now, I’m even feeling the pressure of only talking about one topic.

When I started my Podcast, I felt way too niched down because I was only talking about one thing: Female Coaches.

And even though I love working with women who are trying to build their coaching business, I also don’t only work with coaches and my first business was Web Design.

I also don’t work with men and I don’t work with all female entrepreneurs (like I don’t know anything about building a brick-and-mortor business).

The Power Of Flexibility

Entrepreneur burnout is a real thing! As most entrepreneurs have a creative thought process (tend to be more B-Type Personality than A-Type), we need a lot of room for innovation and creativity.

When you niche-down too much in your business you can start to feel stifled and bored of your business.

This is why we become serial entrepreneurs and always chasing that next big thing.

If you build your business to be flexible enough to incorporate all your passions, you’ll thank yourself in the long run because you won’t have to deal with the self-imposed guilt we all feel when we switch directions!

Related: Overcoming Female Entrepreneur Overwhelm

Always Pursue Your Passions First

A typical rookie mistake? Choosing a niche because you think it will bring you a windfall of money.

I’ve seen so many wanna-be influencers crash and burn this way.

You have to have some sort of passion for what you’re choosing to do otherwise you’re wasting your time.

Passion for the business we’re building is what keeps us getting up in the morning and coming back week after week, day after day. Even when we’re broke (and trust me, that’s realistic).

Ask yourself if what you want to do every day when you wake up.

If it turns out that you want to take pictures of yourself in new outfits you get from brand partnerships that’s wonderful!

But, if you hate taking pictures and you hate self-promotion, but you heard your favorite influencer makes six-figures… take a pause and re-evaluate your motives.


Should You Invest In A Coaching Certification

Time for the most controversial topic within the coaching community. Should you invest in a coaching certification? Do  you really need one or not?

I get asked about this a lot and I think it’s important I give my opinion (and I cannot stress enough that this is my opinion), based on my own experience as a coach who has not one but two, yep two, coaching certifications.  

Here’s what I believe you need to know before deciding if a coaching certification is right for you.


The Coaching Industry Has Changed 

First things first, let’s talk about how much the industry has changed in the past 40 years.

When coaching first became a thing in 1980s people were still trying understand where it fit within the physical, physiological, and psychological spectrum.

And because coaching was so closely related to psychology, practitioners emulated the same type of service/business model: booking appointments for on-going sessions.

As coaching evolved and became more standardized, and established itself as technique independent of counseling or psychotherapy it was discovered that coaching was meant to have a finite period.

As some people have had the same therapist for 20 years, you are not meant to have a life coach for the rest of your life. Clients were meant to reach a resolution or moment of clarity.  


This is why coaching packages were established along with the standard practice of ‘entering the agreement’ in sessions.

Soon after this, practitioners began to realize that they could only take on so many private coaching clients and still have time to do all the other necessary tasks that help keep a business running; like marketing and sales.

This is where books, group coaching, and live seminars really became a thing in the late 80s and early 90s.

And then a magical thing called the internet happened and a whole new way to make an impact and still make income became available. Now, people who couldn’t work with you in private sessions could order cds and dvds.  

And it’s just continued to grow from there. With e books, digital courses, signature programs, and memberships websites now making it easier than ever for people to have access to coaching without real in-person meetings.

But this also lead to one big –some would say– negative consequence: Because the industry expanded so quickly and there was no standardizing oversight, literally anyone could call themselves a coach.  

This led to an influx of bad press for coaches, with many people questioning the validity of the ‘life coaching’ industry.

And to this day, while the International Coaching Federation exists, it is still not recognized as the only governing body of the coaching industry. Like the Department of Education setting the standard for curriculum in the United States.

Leaving the coaching industry still very much unregulated.


In the most basic (albeit dumbed-down) sense of the word, ‘coaching’ involves employing a certain set of techniques to help someone reach an elevated state of clarity around a stuck state –whether that’s life, work, family, etc.

This is the big caveat, you are not advising or telling them to do something around their problem, you are helping them come to a realization or answer that they’ve already had in them. 

But, the reality is, many people are naturally gifted and regularly display these techniques without (a) realizing they are and (b) knowing what it is. This is because most of coaching relies on a persons level of Emotional Intelligence (EQ). 

So while it upsets some people who’ve invested to learn the techniques of coaching, it does beg the question, “Can those who naturally display the techniques of coaching still be considered ‘coaches’?”

For me, the answer lies in understanding the difference between ‘technique-based coaching niches’ and ‘experienced-based coaching niches’.

And it’s important to know which one you want to do before you blindly invest in a coaching certification that may not yield the reward you hope for.

Technique-Based vs. Experience-Based Coaching 

 If you intend to call yourself a ‘Life Coach’ and offer private or group coaching sessions, then you may want to strongly consider investing in the certification. 

Because there are several techniques that you need to learn in order to help your clients overcome a stuck state and reach a level of transformation. 

Things like establishing the agreement, asking questions, re-framing, and action-planning are all essential to the life coaching experience and you need to know how and when to use them.

On the other hand, if you want to be an executive leadership coach and you have been ‘coaching’ direct reports and others throughout your 20 year long career, then your experience may speak for itself.

More importantly, your clients may not care that you have the fancy title of ‘Certified’ Executive Leadership Coach. Your sessions will most likely consist of problem-solving, confidence, and personal branding. Things that only years of experience have garnered.

Another example is the difference between a Career Coach who has worked for 10 years in corporate HR/Recruiting and had front seat experience as to what hiring managers are looking for in qualified candidate versus a Health Coach who literally advises people on health and nutrition.

 In the latter’s case, for health and safety reasons, some form of formalized training should be evident.

Okay, now that you’re enlightened as to why you may or may not want to invest, I want to call you out and say the one reason you absolutely should not invest in a coaching certification. 

A certification is not what makes or breaks your business

Hands down, the No. 1 mistake that I see first-time coaches make when they get into this industry is thinking that a certification legitimizes them and is the golden-ticket to all the coaching clients they could ever want.

Wrong!!!!!!!! Building trust and growing your business all happens around Marketing and Sales.

If you’ve only heard me say this once, prepare yourself to hear it a lot more. Because it is vitally crucial that you understand that coaching is a technique NOT a product. 

 To make money as a coach, you have to sell something.  That thing may or may not require you to use the techniques that you have invested in learning. 

A product is your package, course, signature program, book, or membership. These are all tangible products that can generate revenue for your business. 

Related: Why You Need A Signature Coaching Program

Some of these, you may use the actual coaching techniques that you learned in your certification program. Such as private coaching packages or your signature program if it includes a private or group coaching component.

But in other cases, you may not. It all depends on your coaching niche and the types of products and services you intend to offer as a coach. 

So understanding how to run a business is just as (in most cases more) important than getting a certification.

Yep. I said it! Because it needs to be said! 

You may get that shiny new certification and because you don’t know how to: build a brand, create products and programs, and actually market yourself; your coaching business will fail.

So what would I choose if I had to do it all over again?  

I would get the certification at the same time that I took an extensive business building and mindset program.

So on the day that I completed my coaching certification, I would be prepared (or damn near close to prepared) to take clients.

Why? Because the mindset roller-coaster that you will go on in those early stages of your business when you have no idea what you’re doing is what, without a doubt, leads to the high number of coaching businesses failing.

It’s better that you know exactly how you’re going to bring in clients and make money from Day 1.

I want to hear from you! Be sure to join me over in The Female Coaches Community to continue the conversation! 

And if you’re brand new, make sure to download my free Online Coaching Business Guide, where I’m walking you through the exact strategy that you need to take to build your business!


Overcoming Female Entrepreneur Overwhelm

Raise your hand if you’re feeling like you’re struggling to keep it all together for yourself and your business? Welcome to the club! Female entrepreneur overwhelm is a serious epidemic that’s a seemingly unnecessary right of passage these days.



Well, if you’re reading this, chances are you’re already struggling with female entrepreneur overwhelm, so you’ll know if you have it, but just in case, here’s my completely non-medical definition:

The very frustrating feeling that you’re doing everything for nothing while getting nowhere. Unfortunately, this can apply to both your personal and business areas.

Everyone experiences it in different ways, and the degree to which the symptoms are felt can largely be dependent upon a number of factors such as: Having kids, toxic friends and family, unsupportive spouses and/or crappy bosses.

Due to the stresses that are placed on women (both at home and in the workplace) first-time female entrepreneurs are more likely to suffer from female entrepreneur overwhelm.

In addition, flair-ups may be exaggerated by listening to every other business guru who recommends: 5am Morning Routines and a new marketing or sales strategy every month.


Well, the first thing is to understand that this is a chronic issue that there are no cures for. And it will require on-going management via a mixture of bossing-up, learning to say no, and building a business on your own terms.

If you’re still struggling, here are some tips I’d recommend:


Regularly scheduling in time where you do no work is crucial. We have a tendency to keep going all the time, we can’t shut it off. But whatever you didn’t get done today, you will get done tomorrow and please trust me when I say that everything that is supposed to happen in your business will happen in its own time. 


It is okay that you don’t wake up at 5am. It is okay that you don’t have a set work schedule. As long as you show up when you are supposed to for your clients and audience, that’s what counts. 

Create a schedule that works for you and understand that your priorities (what’s most important to you) does not need to align with anyone else. If you prefer to sleep late and because you’re more productive in the evening then go for it.

Remember, you’re creating a lifestyle business!


Give yourself a break when it comes to getting things done or achieving major milestones in your business.

Remember that everything that is supposed to happen in your business i.e., 6-Figure Launches, and 10k Email Lists, etc. will happen when it’s supposed to and not a minute sooner.

So let go of the guilt that you didn’t get that blog post written, or you haven’t finished those course slides. Just keep on track with your schedule and strive to get closer to consistency.

The Value of Coaching And How To Convey It

Conveying the value of coaching to people can be really difficult for newbies. Even harder is getting over the fear of no one wanting to buy from you. Here are some tips to help.



Tip #1: Show The Outcomes  

Understand that for many, coaching feels like a nebulous concept. Is it therapy? Is it consulting? Is it teaching?

There’s a lot of apprehension about the benefits of coaching and for super analytical realists, it can seem very ‘woo woo’ as they say.

The truth is, “coaching is a technique, not a product.”

What’s the difference? Products provide outcomes, and that’s what people are more inclined to invest in.

You need to focus on positioning the results of coaching:

  • Testimonials – These are so powerful especially if you’re brand new. Always follow-up your sessions with a testimonial questionnaire.
  • Signature Programs –  It’s a product that allows you to coach (whether it’s private or group), provide a clear outcome, and then get a testimonial at the end.

Related: Why You Need A Signature Coaching Program


 Tip #2: Prove Your Knowledge  

Create consistent free educational content for your business. This is non-negotiable (especially in an economic crisis).

It sets you apart as a thought-leader in your industry and provides a place for you to direct people who are not able to invest in your services.

7 times is the average it takes for someone to feel comfortable enough to invest in you. So content is essential to your growth strategy.

  • Decide on your platform: Blog, Podcast, YouTube, etc.
  • Create an editorial calendar and post on a regular basis to improve your reach and trust.


Tip #3: Brand Yourself  

The coaching industry is 90% influencer driven. Which means your brand matters!

Now, you don’t need to invest thousands on a fancy website, but you definitely need one! Equally as important is that you invest in good brand photography.

  • You want good quality photos for your website and social media.
  • Save money and use a Page Builder like Divi for building your website on WordPress.

Related: Your Social Media Bootcamp


Tip #4: Know The Real Value Of Coaching

Reminder, it’s not all about getting a monetary return on investment.

More time, freedom, peace of mind, love, admiration, or contentment are all the underlying reasons why people decide to hire a coach.

Everyone want’s more in life and it’s your job to:

  • Know what the answer to the question: “What will it mean for you to…?”
  • Tell other’s through your sale copy and email marketing what they can expect to change by working with you!

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