TL;DR: Be clear enough that people know who you help, but broad enough that you can be flexible.
Here’s an example: I help online female entrepreneurs master their mindset, marketing, sales, and tech.
This is clear enough who I help (online female entrepreneurs) but broad enough that I don’t feel backed into a corner.
Choosing Your Niche: Going Against Convention
I can admit that even I have preached for a very long time that you need to be very niched down. But some years into my business now, I’m even feeling the pressure of only talking about one topic.
When I started my Podcast, I felt way too niched down because I was only talking about one thing: Female Coaches.
And even though I love working with women who are trying to build their coaching business, I also don’t only work with coaches and my first business was Web Design.
I also don’t work with men and I don’t work with all female entrepreneurs (like I don’t know anything about building a brick-and-mortor business).
The Power Of Flexibility
Entrepreneur burnout is a real thing! As most entrepreneurs have a creative thought process (tend to be more B-Type Personality than A-Type), we need a lot of room for innovation and creativity.
When you niche-down too much in your business you can start to feel stifled and bored of your business.
This is why we become serial entrepreneurs and always chasing that next big thing.
If you build your business to be flexible enough to incorporate all your passions, you’ll thank yourself in the long run because you won’t have to deal with the self-imposed guilt we all feel when we switch directions!
Always Pursue Your Passions First
A typical rookie mistake? Choosing a niche because you think it will bring you a windfall of money.
I’ve seen so many wanna-be influencers crash and burn this way.
You have to have some sort of passion for what you’re choosing to do otherwise you’re wasting your time.
Passion for the business we’re building is what keeps us getting up in the morning and coming back week after week, day after day. Even when we’re broke (and trust me, that’s realistic).
Ask yourself if what you want to do every day when you wake up.
If it turns out that you want to take pictures of yourself in new outfits you get from brand partnerships that’s wonderful!
But, if you hate taking pictures and you hate self-promotion, but you heard your favorite influencer makes six-figures… take a pause and re-evaluate your motives.