5 Tips For Social Media Growth

I love social media for how it can help me with visibility for my business, I hate it because of the anxiety it causes.

That’s why I decided to take a break earlier this year and really examine what was and wasn’t working for me when it came to social media. In the end, I came up with these simple rules to follow and since implementing, I’ve seen a huge increase in both my following and engagement.
But more importantly, I’ve seen a huge decrease in my stress-level! Essentially, I’ve found the balance I was searching for.

Be Prepared

One of the best tips I ever received when it comes to Instagram was that just because it has ‘Insta’ in the title, doesn’t mean you have to always be snapping photos and trying to create a perfect lifestyle.
More than anything, this is about brand awareness. So behind-the-scenes and lifestyle brand photos are perfect! And they don’t need to be in-the-moment.
  • Plan out your photoshoots in advance, quarterly or bi-annually.
  • Create a ‘shot-list’ of must have setups (i.e. you working on your laptop at a cafe) so your shoot goes smoothly.
  • Get your favorite photographer on a quarterly retainer. This helps you cut down on costs and have consistency.
  • Be sure to get enough photos that you can re-use or spread out over several weeks (i.e. If you plan to have one brand image a week, you need 12 for a quarter).

Be Inspired

Everyone has creativity in them. Even if it’s just drawing stick figures. Like everything in life, of course, some people are going to be better at some things than others. AND THAT’S OKAY!
I’m still in awe of photographers like my sister who can capture things I’d never see. But from her perspective, she hates writing and wishes she could write captions the way I do.
We all have things we need to work on, and we can be inspired by each other and learn to lean on each other when we need a creative boost.
  • Create an inspiration board of images you’d like to try and re-create (but add your own flavor to).
  • Create a swipe file of inspiring caption ideas or opinions you may have for stories or reels.
  • Invest in courses or education to beef up skills you feel apprehensive about!

Related: 3 Beginner Content Creation Tips

 

Be Social

Remember when social media was all about being social? I know right, seems so long ago.
In an age where everyone seems all about themselves, Instagram decided to put the kabash on that by only showing your content to people you regularly engage with in your feed. That’s why you can be following thousands of people and still only see content from the same 20 accounts every day.
This if forcing you to stop being overly reliant on hashtags for your content to be seen and instead learn to build authentic social relationships.
  • Find new accounts daily to engage with and actually engage with them first! (like, comment, follow).
  • Send a welcome and thank you message first before you start pitching yourself.
  • Go through your feed daily and engage with your current followers and stop only focusing on getting new followers.

Be Visible

I started to write that this rule as optional only because I know there are a lot of accounts out there that flourish when they only post quote graphics.
That being said, nothing grates my cheese more than to see coaches, consultants, and service-based business owners saying they need more visibility, but refusing to get visible.
I know, I know. Putting yourself out there is scary. But it is a necessity if you want to attract actual people who will buy from you!
  • Use stories to offer mini-coaching sessions that build trust and inspire.
  • See Tip #1 for getting at least one brand photo a week.
  • Try to find a balance between video (i.e. Stories, IGTV, and Reels) so you can increase your reach!

Related: How The Algorithm Works

 

Be Opinionated

Marketing is about attracting the right types of people and repelling the wrong types of people. Nothing does that more than having an opinion. Even if it’s an unpopular opinion.
Consider this: If the market is ‘over-saturated’ and everyone is still doing the same thing, then how are so many people still making good money with their online business? Simple, they differentiate themselves based on their unique perspective on their market, and by sharing this, they attract those that agree with them.
Have an opinion. Share it. Marketing is just that simple.
  • Take some time to write down all the things that get you fired up (good or bad) about your niche.
  • Think of the issues you had when you were in your target audiences’ shoes.
  • Every week share a piece of content that highlights your opinion in order to set yourself apart as a thought-leader in your industry.

Business Systems For Solopreneurs

Want to know the easiest way to start making money in your business? No, it’s not creating some IG Reels. The fastest and easiest way to increased profits is creating business systems that work for you!

business-systems-every-solopreneur-needs

What Are Business Systems?

Also known as Standard Operating Procedures (SOPs), business systems are the playbook or step-by-step processes that you take in order to get things done in your business.
After 6 years of helping women build or grow their business, I have found that lack of systems is the No. 2 Reason why most female online businesses owners struggle and/or fail (No. 1 is confidence-that’s another post).
We get easily distracted by shiny objects and fast cash but always (always) end up coming back to needing the right business systems, because systems equal sustainability because they help you to:
  • Be confident and consistent in your marketing.
  • Save time and energy by leveraging templates.
  • Scale your business with ease because you have a future plan.
  • Be authentic with a brand and marketing strategy that represents you.

Marketing & Sales System

Let’s just start with the most important one shall we: How are you going to make money consistently? Whether you’re selling a service-package or a signature coaching program, if you don’t have a way to consistently attract, nurture, and convert qualified leads (potential buyers) in your business, you’re always going to feel like you’re chasing your tale.

Where you might be getting stuck right now is that you’re trying every strategy under the sun because of someone’s webinar that you attended (no shame – we’ve all been there).

But here’s the thing, the best marketing system system is the one that works for you! I know it seems overwhelming because everyone on the internet seems to be making sales so easily, but it’s really not that hard, I promise!

Consider the following when setting up your system:

  • Keep It Simple: Have one platform where you can attract, nurture, and convert your target audience.
  • Make sure you actually want to be on this platform and have the time and resources to devote to consistent content.
  • Understand what type of content your audience wants from you and maintain a regular posting schedule.
  • Designate the days or weeks when you will make offers (i.e. launching a program once a quarter vs. having something new to sell every week).

Related: Basics of Marketing Your Business

Client Experience System

You put in all this work with creating awesome content and getting your marketing just right, only to have a crappy on-boarding experience for those clients that you worked so freaking hard to get! Again, I’ve been there sis. Again, you live and learn.

A great client experience (aka onboarding) is about creating and increasing Customer Lifetime Value. A literal equation that tells you how much you can expect to make from one client over the lifetime of them working with you. A good experience basically comes down to: Will they buy from you again or recommend you to others.

Here’s some things to consider for your client experience:

  • Have a comprehensive way that you onboard new clients whether it’s a welcome packet, video, or course.
  • Have a way that you will triage and respond to questions and concerns and set a policy for a 24hr response time.
  • Think of ways to express gratitude that don’t break the bank (a hand written note or 30 min on-boarding call).

Product Creation System

I’ll be honest. Creating courses is the bane of my existence. No really. I hate sitting down and recording hours of slides and everything else. And I know my clients do as well. And because I hate it, I’ve found that I will procrastinate like hell to not get it done.

And don’t get me wrong, I love my business, and I love the products I create for women. But dammmnnnn it’s such a process. Maybe it’s not courses for you but another product that you want to deliver but don’t want to create! That’s why you need a system.

So, in order to esentially trick myself into doing my work, I’ve crafted an intricate product creation system

  • Stop trying to make it perfect! Do what you can with what you have you’re clients think this is fine!
  • Use templates dummy!! No seriously, check out resources like Creative Market and Etsy where tons of people who’s literal job it is to create things like slide and workbook templates exist! #smallbusinessstaturday
  • Do the thing you don’t want to do first! Just take action (like outlining the course) and let it snowball from there.

How To Create A Content Calendar

Creating a content calendar can be so overwhelming! Honestly, it used to be the bane of my existence because I struggled with trying to figure out what to write and when.

But, I’ve recently found that it doesn’t have to be that big of a struggle! So in this post let’s go behind the scenes on how I create my content calendar!

create-a-content-calendar

What Is A Content Calendar?

Let’s just start with the most important part! What the heck is a content calendar anyway? I’m sure many of you think (thanks to that horrible, yet necessary, thing called social media) that a content calendar is just what you’re going to post on social media for the month. This is only partially true.
A real content calendar (one that will actually allow you to be strategic in your business) includes:
  • Promotional 
  • Editorial
  • Social Media
  • Email Marketing.

These four essential items make up a strategic/holitic marketing content calendar.

Great! So now that you know you have a s*** ton more work to do, what’s the easiest way of doing it? Well, let’s go behind-the-scenes of how I create my content calendar lickety-split:

STEP ONE: OUTLINE YOUR PROMOTIONS

One of the biggest mistakes new entrepreneurs make is diving right into content creation without having a strategy. I have a motto in my business though “All Content Must Have A Purpose!” 9/10 that purpose is to get your audience to buy from you! So your content needs to be leading somewhere!
This is why the first step in creating a content calendar is actually outlining your promotions. You should know what you will be promoting and when in your business. Then you build your  content around that.
If you’re brand new and don’t have any products or know what you want to promote and when check out my Purpose to Profits Workbook which has an entire section on this.

STEP TWO: Brainstorm Content Ideas

Once you’ve outlined your promotions, then you’ll want to brainstorm content ideas that align with each stage of the buyer journey:
  • Awareness – At this stage your audience has no idea that they even have a problem or that they are doing something wrong. Content you create here needs to be alerting them.
  • Consideration – At this stage your audience knows they’re doing somethign wrong and now needs to know how they can fix it.
  • Decison – Finally, at this stage your audience needs to be reassured that your way (i.e. your product) is going to help them fix their problem.

Remember, at this stage we’re not creating the actual content we’re more just coming up with topics, hooks, or headlines. Next we’ll actually turn those ideas into content.

Related: Brainstorming Ideas can be the hardest part! That’s why inside of Content to Conversion I’ve created an easy step-by-step system for content creation, including a fancy Headline Generator.

 

STEP THREE: PLAN YOUR CONTENT

Now we’re ready to start planning your content and filling in your content calendar.

 

  • Know your posting schedule across all of your platforms (i.e. What day do you schedule your blog or podcast? What do you post on which days on your social media?)
  • Consider which types of content (i.e. Blog vs. Reel vs. Story, etc.) will be best for your topic. Note that some content works better for different stages. For example, short form video like Reels or TikToks do better with Awareness content because they’re just long enough to pique someone’s interest.
  • Always have an idea of where you are leading your audience. It is totally fine to take your audience through each stage of the buyer journey in a week – this is good if you’re promoting a flash sale for example. But you can also be leading them up to a big launch over several weeks. So be clear on what content needs to go where and when.

 

STEP FOUR: Create Your Content

The final step in creating your content calendar is actually creating content. Big tip here: Templates Save You!
If you have regular types of content that you create in your business, there’s no need to reinvent the wheel everytime you go to create a caption or a blog post. Create a template and save it somewhere so you can reuse it. 
I personally have an entire ‘Template Library’ in ClickUp (my favorite productivity tool) but you can also just have a Google Drive Folder. It’s up to you. 

Yay! You’re ready to start creating and scheduling that content my friend. If you’re interested in making things like 100x faster, be sure to purchase Content to Conversion for $47 over in the Shop. 

 

Marketing Your Online Business

Raise your hand if you feel like you’re just copying what others are doing when it comes to marketing your online business but really don’t understand exactly what’s going on?
Consider this post your Marketing 101 Course: For Marketing Your Online Business. Don’t worry, we’re not getting into anything too overwhelming, and I promise at the end, you’ll finally be able to say, “oh I get it!” and feel ready to create your own marketing strategy that works for you!

The Buyer Journey

Everything in marketing starts with The Buyer Journey!
These are the stages (mentally, emotionally, heck sometimes even physically) that your buyer will go through before they are ready to make a purchase.
There are several models in the marketing theory world, but over the years, I’ve found Eugene Schwartz’s 5-Stages of Awareness to be the most accurate in particular when it comes to online business.
Here’s a brief breakdown:
  1. Unaware – Your buyer has no idea that they have a problem that needs to be solved.
  2. Problem Aware – Your buyer becomes aware of the problem, but has no idea how it should be solved.
  3. Solution Aware – Your buyer becomes aware of their ideal solution but has no idea of the right product to make the solution possible.
  4. Product Aware – Your buyer becomes aware of your product, but still has some questions and wants to make sure it provides their ideal solution.
  5. Most Aware – Your buyer feels comfortable with your product, is certain it’s perfect to help them get their ideal solution, and now needs to know the price.
Your goal is to move the right types of clients through the buyer journey quickly and efficiently, while turning them into repeat customers!
We do this by creating content!

Purpose of Content

What is content? Truly it includes any type of media you create in your business. That could be written, video, audio, and/or graphics and they can be used in various ways throughout your business (i.e. Blog Posts, Social Media Captions, Advertising, Sales Pages).
When strategically created, content can be a powerful tool in moving your client through their buyer journey and marketing your online business. It builds trust, answers questions, and helps to overcome objections.
But, where most new entrepreneurs go wrong is that they try to copy what other successful business owners are doing instead of creating their own content strategy geared towards their own target audience.
Remember, not all content is created equal! For example, a blog post explaining the importance of social media is better suited for an ideal client at Stage 1 – Problem Unaware, versus a Live Webinar that walks you through the exact strategy for creating a social media post that converts and then has a pitch at the end for your services. The latter is better suited for Stage 5 – Most Aware.

Lead Magnets

There’s one final component of creating a well-crafted marketing strategy and that’s Lead Magnets (aka Freebies). This particular type of content deserves its own category because it plays a very unique function.
A lead magnet is basically a free piece of content (see above definition) that’s created with the sole purpose of getting your ideal client’s email address. Once you get this, you can continue to keep in touch with them, notify them of more content, and make offers.
In the online business industry, we place a lot of importance on our email lists because unlike social media, our email followers belong to us!
Lead Magnets are best implemented at the beginning of the buyer journey usually problem unaware but occasionally problem aware.

Creating A Marketing Campaign

Now that you have the components that you’ll need, let’s consider putting everything together! This is called a Marketing Campaign.
A lot of people think that a marketing campaign needs to be this long drawn out journey that takes place over several months until you’re ready to do this big launch. While this is sometimes true, in many instances, you can create a simple marketing campaign with just a few pieces of strategic content sent via email over a few days!
Remember, this is why you need to know your ideal client because the buyer journey could be really quick!
Here’s an example using our Social Media Consultant:
  • Stage 1 (Unaware): Blog Post – “5 Mistakes You’re Making With Social Media”
  • Stage 2 (Problem Aware): Blog Post – “What To Do If Your Social Media Isn’t Growing”
  • Stage 3 (Solution Aware): Video Training – “How To Create A Social Media Strategy That Explodes Your Reach”
  • Stage 4 (Product Aware): Case Study – “How (Client Name) Grew Her IG Following By 300% In 90 Days”
  • Stage 5 (Most Aware): Offer Email – “Join Social to Sell”
There you have it, now you know what marketing really is, and how you can stop copying others and get out there and start creating content for your audience on your terms!

How To Choose Your Niche

Choosing a niche for your online business can feel overwhelming. I personally have gone back-and-forth so many times because I was afraid I wasn’t good enough to do what I really wanted. So in this post, I’m going to share how I overcame this and finally settled in on what I love to do.

What is a Niche?

First, let’s clear up exactly what a Niche is and why you need one (sort of).

Simply put, a ‘niche’ is your area of focus or expertise in your business. This is who you serve and how you serve them.

The biggest reason you want to clarify your area of expertise is so you market to the right people. There’s nothing worse than creating content or products for people who are never going to buy (trust me, I’ve been there many times).

That being said, choosing the right niche can be stressful because there’s also nothing worse than having to change it all later. Especially if you spend years building up a brand (more on that later).

Now that you know what a niche is and why you need one let’s talk about choosing the right one for you.

 

 

Purpose to Profits

There are (4) Things I think you should consider when trying to figure out your niche:

  • Passions – What excites you? What gets you out of bed everyday? What could you talk about, teach, or do every day?
  • Skills – What skills have you acquired over the years? This can be through formal or informal education. Think of what people tell you you’re really good at doing.
  • Lifestyle – So many of us get into online business and just end up creating another J-O-B that we hate. Knowing the type of life that you want to live is so important because some online business ideas just won’t be the right fit.
  • Demand – Just like not all ‘traditional’ jobs are profitable, the same goes for online businesses. So many people started selling face masks online in 2020, it’s in demand now, but trust that it may become obsolete in the next 2 years. However, there are some online businesses that will always be in demand (like Freelance Writing or Web Design). Bottom Line – think long-term.

Niching Down Too Much

Entrepreneur burnout is a real thing! As most entrepreneurs have a creative thought process (tend to be more B-Type Personality than A-Type), we need a lot of room for innovation and creativity.

When you niche-down too much in your business you can start to feel stifled and bored of your business.

This is why we become serial entrepreneurs and always chasing that next big thing.

If you build your business to be flexible enough to incorporate all your passions, you’ll thank yourself in the long run because you won’t have to deal with the self-imposed guilt we all feel when we switch directions!

Related: Overcoming Female Entrepreneur Overwhelm

I can admit that even I have preached for a very long time that you need to be very niched down. But some years into my business now, I’m even feeling the pressure of only talking about one topic.

When I started my Podcast, I felt way too niched down because I was only talking about one thing: Female Coaches.

And even though I love working with women who are trying to build their coaching business, I also don’t only work with coaches and my first business was Web Design.

 

Always Pursue Your Passions First

A typical rookie mistake? Choosing a niche because you think it will bring you a windfall of money.

I’ve seen so many wanna-be influencers crash and burn this way.

You have to have some sort of passion for what you’re choosing to do otherwise you’re wasting your time.

Passion for the business we’re building is what keeps us getting up in the morning and coming back week after week, day after day. Even when we’re broke (and trust me, that’s realistic).

Ask yourself if what you want to do every day when you wake up.

If it turns out that you want to take pictures of yourself in new outfits you get from brand partnerships that’s wonderful!

But, if you hate taking pictures and you hate self-promotion, but you heard your favorite influencer makes six-figures… take a pause and re-evaluate your motives.

 

How To Choose Your Business Name

I’ve seen a lot of people moving from a DBA to a personal brand name over the past few weeks and it’s always the same reasoning. I know choosing your business name is something many entrepreneurs struggle with, so I wanted to share my journey and some tips for helping you make (what feels like) the biggest decision ever.
Before I jump in, let me just remind you that typically registering as a DBA costs the same or a little more as registering your personal name. So don’t let that be the deciding factor in your decision.

blog graphic with title of post 'how to choose your business name'

My Journey (Case for Personal Name)

When I first started my coaching business it was all under the name thebrassyboss.co. That was for close to two years. Then I decided to transition to my personal name my reasons why are very similar to a lot of my peers who have made the same choice:
  • Ready to step into my truth. When I thought about my Future Bio, I envisioned myself as the top tier of my brand and my products as the second. I AM my brand.
  • Felt more empowering (like I was overcoming imposter syndrome).
  • Felt more professional (I didn’t have to explain my business and could focus more on my message).
  • Easier to transition your brand from DBA to Your Name.

Related: 3 Limiting-Beliefs To Overcome

Case for DBA

While I ultimately feel I made the best decision for my business and brand, but I can definetly see the case for choosing a DBA:
  • Easier to be seen as a trusted advisor on Social Media – People tend to associate DBA with being more of a tangible resource or asset so you don’t have to prove yourself as much (knowledge and skills) in the beginning.
  • Operate from the shadows – I think it’s easier to step out more instead of feeling the pressure to take on everything in your business because it’s your name.

3 Questions To Consider

If you’re really stuck on this and feel unable to move forward here’s some questions to ask yourself:
  • How Do You Want To be Known? (i.e. by product/business name or by yourself)
  • What is your true motivation? (i.e. suffering from imposter syndrome)
  • Do you feel inspired to take action? (i.e. motivated to live up to it)

 

What if you choose the wrong business name?

So maybe you decide one or the other and a year into your business journey you decide you need a change? First of all, it’s totally okay. This is your business and your life, you have to feel comfortable with your journey. That being said, here’s some things to consider if you’re thinking of changing your business name:
  • Make sure your name (if DBA) is available as a domain! – In fact, if you still can’t make a decision, go ahead an buy the domain name for both so you have it down the line.
  • The transition can take some time – You’re not just switching website names okay. Your whole brand is changing.
  • Social Media Rules – Particularly on Facebook and LinkedIn if you have a business page. You have to first announce to your audience before making the change and leave proof on you page that you’ve done so.

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