3 Reasons Your Coaching Business Is Failing

PSA: This is a tough-love post if your coaching business is failing. Meaning, I’m getting tough because I love you and I know you are capable of becoming wildly successful. If you’d only get out of your own way first!!!

I’ve been doing this a while now my friend, plus, my first coaching business failed (like big-time). So I’ve gotten pretty good at reading the writings on the wall when it comes to female entrepreneurs who are on a collision course in their business.

And basically what I’ve found is that it really all boils down to these three (3) reasons (and none of them have to do with followers or funnels per se).

coaching-business

You’re Not Actually Selling

Posting an image on social media and adding #lifecoachforwomen is not selling.  On the other hand, adding a well-thought out storytelling caption that connects to what you do and then has a clear call to action is selling.

New coaches often get this mixed up because they get too focused on having a pretty feed. And less focused on connecting that feed to sales.

Or, they have a really poor mindset about sales in general and are afraid to promote themselves because they don’t want to seem ‘too salesy’.

This infuriates me because it seems to be a female-dominated problem. Statistically, men do not have as much of a problem with self-promotion as women do. But, I can tell you the number one way to actually start making money in your business is to learn how to sell unapologetically.

Because if you don’t sell, you don’t make money. The End.

You’re Lacking Self-Confidence

A lot of the problem with not wanting to self-promote has to do with confidence. It starts when we’re young and unfortunately, social media has only made it worse as we’ve grown.

And double-unfortunately (I know that’s not a word), it’s not just sales mindset that is affected. Think about how many times you’ve not finished a product or service because you’ve silently thought, “No one will buy or I’m not as good as (whatever fancy Influencer you idolize) is.”

Meanwhile, your target audience who’s feeling disillusioned by said fancy influencer are waiting for someone like you to show up and take their hand in order to guide them to their ideal solution. Even if that solution doesn’t have the right slides or fancy video production.

It’s time to face your self-confidence issues by choosing to surpass your limits every day.

Confidence is gained by choosing to take inspired action every day. Even if it means you might fail.

Related: 3 Limiting-Beliefs To Overcome As A New Coach 

You’re A Drama Queen

Raise your hand if you’ve ever said, “I need to get organized!!” but then spent months still shuffling around papers in your many many notebooks you’ve purchased at target?

Yeah, this is a common problem with first-time female business owners. And surprisingly, it reminds me of a movie I saw several years ago: He’s Just Not That Into You.

One of the main characters (Ginnifer Goodwin) cannot understand why she can’t get a man. And finally, a guy straight up tells her, “You’re a drama queen.” He then goes on to prove how he predicted that, including things like her not paying her bills on time because she secretly likes the thrill of being late.

Now, I’m not 100% on board with this movie because frankly it’s a lil’ misogynistic. But… on this one point, it’s game-set-match. And this is true for many female entrepreneurs who are struggling to make money!!

Consider if some small part of you likes the frenetic chaos caused by being disorganized, not having systems in place, constantly letting your fears stop you, refusing to problem-solve, refusing to invest in your education, and having a feast or famine income stream.

I mean, you’re an adult right? If you didn’t sub-consciouly like it in some way, you would take the necessary steps to overcome your demons. Think about it.

Related: Business Systems Every Solopreneur Needs

Need An Escape Route?

Listen, I get it. I have repeatedly dealt with all of these issues on my way to building a successful business and I know how hard it can be to get out of your own way.

That’s why I’ve created The Focused Femmepreneur for women who recognize that they are on a collision course and need an exit strategy. So be sure to join me over there if this is you!

Pricing Your Coaching Services

Fortunately (yes, you read that correctly) there are no hardline industry standards for pricing your coaching services and programs. In fact, much like everything with coaching, your financial success will largely depend on how well you can overcome your own money blocks.

That being said, I do believe there are some ‘guidelines’ (nee some lil’ nuggets of wisdom) that I’ve amassed over the years of doing this, that can make your journey just a tad bit easier.

I learned these the hard way, so you won’t have to.

PRICING YOUR COACHING SERVICES

pricing-coaching-services

Never Price By Survey

Don’t ever asks other people what you should charge! Because most people will say the lowest price.

Most humans are naturally inclined to try and get the best deal. If you ask your target audience (or any audience, even other female entrepreneurs) how much they’re willing to pay, without a doubt, you will always get people who will say zero because they personally feel you should offer these services for free.

My favorite advice came from Denise Duffield-Thomas when she said, “When you ask other people what you should charge, you are pricing based on someone else’s money issues.”

Let that sink in.

Give Yourself A Raise

It’s easy to say ‘charge more’ or ‘increase your prices’ but if you’re new and still dealing with money mindset issues, this concept can be really difficult to implement.

That’s why you should try to reframe it. Even better, get methodical about it the same way Finance and HR would be in any other company.

  • Consider your starting hourly rate (your base salary ÷ 2080) and add 20% to that number right off the bat. This is the minimum amount you need hourly to replace your income, so you need to at the very least be charging this much hourly. (ex. ($70,000 ÷ 2080) + 20% = $40/hr).
  • Calculate your minimum offer amount based on how many sessions your offer will have (ex. 8 sessions x $40) at a minimum you need to charge $320 for an 8-Week Package.

But if you stop here, and just try to sell 1:1 coaching packages, you will end up like the other 80% of failed coaches within a year.

Related: Why You Should Create A Signature Coaching Program

Structure For Scalability

If all you’re going to offer is an 8-Week 1:1 Coaching Package, you are about to find yourself very exhausted very quickly.

This is why you need to create an offer that is structured for scalability. This is how you really increase your income without going totally insane.

Scalability can happen by doing one or more of the following:

  • Turn your 8 week 1:1 coaching into a group coaching program. So realistically you could have 1 call a week with 10 – 20 clients on each call.
  • Increase your private coaching rate. This means you put in the work to improve your money mindset and double or triple your session rate. Meaning you take less clients.
  • Create a value-pricing tier. This means the more access they get to you, the higher the value (and therefore cost). ex. Your lowest-priced offer is a self-study or DIY version of your offer, mid-priced includes group-coaching sessions, and of course, your highest-prices offer includes pricing.

These are the minimum things you should consider when pricing yourself as a coach. If you want to get that perfectly priced and packaged offer, then consider joining me over in The Focused Femmepreneur.

5 Tips For Social Media Growth

Raise your hand if you have a love – hate relationship with social media? Yep, been there! While I love social media for how it can help me with visibility for my business, I hate it because of the anxiety it causes.
That’s why I decided to take a break earlier this year and really examine what was and wasn’t working for me when it came to social media. In the end, I came up with these simple rules to follow and since implementing, I’ve seen a huge increase in both my following and engagement.
But more importantly, I’ve seen a huge decrease in my stress-level! Essentially, I’ve found the balance I was searching for.

5 Rules For Social Media Growth

Be Prepared

One of the best tips I ever received when it comes to Instagram was that just because it has ‘Insta’ in the title, doesn’t mean you have to always be snapping photos and trying to create a perfect lifestyle.
More than anything, this is about brand awareness. So behind-the-scenes and lifestyle brand photos are perfect! And they don’t need to be in-the-moment.
  • Plan out your photoshoots in advance, quarterly or bi-annually.
  • Create a ‘shot-list’ of must have setups (i.e. you working on your laptop at a cafe) so your shoot goes smoothly.
  • Get your favorite photographer on a quarterly retainer. This helps you cut down on costs and have consistency.
  • Be sure to get enough photos that you can re-use or spread out over several weeks (i.e. If you plan to have one brand image a week, you need 12 for a quarter).

Be Inspired

Everyone has creativity in them. Even if it’s just drawing stick figures. Like everything in life, of course, some people are going to be better at some things than others. AND THAT’S OKAY!
I’m still in awe of photographers like my sister who can capture things I’d never see. But from her perspective, she hates writing and wishes she could write captions the way I do.
We all have things we need to work on, and we can be inspired by each other and learn to lean on each other when we need a creative boost.
  • Create an inspiration board of images you’d like to try and re-create (but add your own flavor to).
  • Create a swipe file of inspiring caption ideas or opinions you may have for stories or reels.
  • Invest in courses or education to beef up skills you feel apprehensive about!

Related: 3 Beginner Content Creation Tips

 

Be Social

Remember when social media was all about being social? I know right, seems so long ago.
In an age where everyone seems all about themselves, Instagram decided to put the kabash on that by only showing your content to people you regularly engage with in your feed. That’s why you can be following thousands of people and still only see content from the same 20 accounts every day.
This if forcing you to stop being overly reliant on hashtags for your content to be seen and instead learn to build authentic social relationships.
  • Find new accounts daily to engage with and actually engage with them first! (like, comment, follow).
  • Send a welcome and thank you message first before you start pitching yourself.
  • Go through your feed daily and engage with your current followers and stop only focusing on getting new followers.

Be Visible

I started to write that this rule as optional only because I know there are a lot of accounts out there that flourish when they only post quote graphics.
That being said, nothing grates my cheese more than to see coaches, consultants, and service-based business owners saying they need more visibility, but refusing to get visible.
I know, I know. Putting yourself out there is scary. But it is a necessity if you want to attract actual people who will buy from you!
  • Use stories to offer mini-coaching sessions that build trust and inspire.
  • See Tip #1 for getting at least one brand photo a week.
  • Try to find a balance between video (i.e. Stories, IGTV, and Reels) so you can increase your reach!

Related: How The Algorithm Works

 

Be Opinionated

Marketing is about attracting the right types of people and repelling the wrong types of people. Nothing does that more than having an opinion. Even if it’s an unpopular opinion.
Consider this: If the market is ‘over-saturated’ and everyone is still doing the same thing, then how are so many people still making good money with their online business? Simple, they differentiate themselves based on their unique perspective on their market, and by sharing this, they attract those that agree with them.
Have an opinion. Share it. Marketing is just that simple.
  • Take some time to write down all the things that get you fired up (good or bad) about your niche.
  • Think of the issues you had when you were in your target audiences’ shoes.
  • Every week share a piece of content that highlights your opinion in order to set yourself apart as a thought-leader in your industry.

Business Systems Every Solopreneur Needs

Want to know the easiest way to start making money in your business? No, it’s not creating some IG Reels. The fastest and easiest way to increased profits is creating business systems that work for you!

business-systems-every-solopreneur-needs

What Are Business Systems?

Also known as Standard Operating Procedures (SOPs), business systems are the playbook or step-by-step processes that you take in order to get things done in your business.
After 6 years of helping women build or grow their business, I have found that lack of systems is the No. 2 Reason why most female online businesses owners struggle and/or fail (No. 1 is confidence-that’s another post).
We get easily distracted by shiny objects and fast cash but always (always) end up coming back to needing the right business systems, because systems equal sustainability because they help you to:
  • Be confident and consistent in your marketing.
  • Save time and energy by leveraging templates.
  • Scale your business with ease because you have a future plan.
  • Be authentic with a brand and marketing strategy that represents you.
In my signature program, The Focused Femmepreneur, everything is based on helping you create a Strategic Business Blueprint that centers around the following business systems:

Marketing & Sales System

Let’s just start with the most important one shall we: How are you going to make money consistently? Whether you’re selling a service-package or a signature coaching program, if you don’t have a way to consistently attract, nurture, and convert qualified leads (potential buyers) in your business, you’re always going to feel like you’re chasing your tale.

Where you might be getting stuck right now is that you’re trying every strategy under the sun because of someone’s webinar that you attended (no shame – we’ve all been there).

But here’s the thing, the best marketing system system is the one that works for you! I know it seems overwhelming because everyone on the internet seems to be making sales so easily, but it’s really not that hard, I promise!

Consider the following when setting up your system:

  • Keep It Simple: Have one platform where you can attract, nurture, and convert your target audience.
  • Make sure you actually want to be on this platform and have the time and resources to devote to consistent content.
  • Understand what type of content your audience wants from you and maintain a regular posting schedule.
  • Designate the days or weeks when you will make offers (i.e. launching a program once a quarter vs. having something new to sell every week).

Related: Basics of Marketing Your Business

Client Experience System

You put in all this work with creating awesome content and getting your marketing just right, only to have a crappy on-boarding experience for those clients that you worked so freaking hard to get! Again, I’ve been there sis. Again, you live and learn.

A great client experience (aka onboarding) is about creating and increasing Customer Lifetime Value. A literal equation that tells you how much you can expect to make from one client over the lifetime of them working with you. A good experience basically comes down to: Will they buy from you again or recommend you to others.

Here’s some things to consider for your client experience:

  • Have a comprehensive way that you onboard new clients whether it’s a welcome packet, video, or course.
  • Have a way that you will triage and respond to questions and concerns and set a policy for a 24hr response time.
  • Think of ways to express gratitude that don’t break the bank (a hand written note or 30 min on-boarding call).

Product Creation System

I’ll be honest. Creating courses is the bane of my existence. No really. I hate sitting down and recording hours of slides and everything else. And I know my clients do as well. And because I hate it, I’ve found that I will procrastinate like hell to not get it done.

And don’t get me wrong, I love my business, and I love the products I create for women. But dammmnnnn it’s such a process. Maybe it’s not courses for you but another product that you want to deliver but don’t want to create! That’s why you need a system.

So, in order to esentially trick myself into doing my work, I’ve crafted an intricate product creation system

  • Stop trying to make it perfect! Do what you can with what you have you’re clients think this is fine!
  • Use templates dummy!! No seriously, check out resources like Creative Market and Etsy where tons of people who’s literal job it is to create things like slide and workbook templates exist! #smallbusinessstaturday
  • Do the thing you don’t want to do first! Just take action (like outlining the course) and let it snowball from there.

How To Create A Content Calendar

Creating a content calendar can be so overwhelming! Honestly, it used to be the bane of my existence because I struggled with trying to figure out what to write and when. But, I’ve recently found that it doesn’t have to be that big of a struggle! So in this post let’s go behind the scenes on how I created my yearly content calendar in a week, tops!

create-a-content-calendar

What Is A Content Calendar?

Let’s just start with the most important part! What the heck is a content calendar anyway? I’m sure many of you think (thanks to that horrible, yet necessary, thing called social media) that a content calendar is just what you’re going to post on social media for the month. This is only partially true.
A real content calendar (one that will actually allow you to be strategic in your business) includes: Editorial (i.e. Blog Posts, YouTube, Podcast), Social Media, and Email Marketing.
These aren’t fractured parts of your marketing strategy. They are meant to all work together with the common goal of moving your audience closer to working with you.
If you’re still stuck in the phase where you don’t know what to write on social media vs. what to say on your podcast, it’s probably because you still don’t view your marketing as one holistic entity.
Great! So now that you know you have a s*** ton more work to do, what’s the easiest way of doing it? Well, let’s go behind-the-scenes of how I create my content calendar lickety-split.

Topic Clustering

I’m not going to go into all the marketing theory behind SEO (maybe in a later post), basically all you need to know is that topic clustering is the new-ish SEO strategy.
  • Start with your primary topic categories for your blog, youtube, or podcast.
  • Next, brainstorm potential sub-topic categories of each these. For example, if Marketing is a primary topic, then Social Media could be a sub-topics.
  • Then I consider the potential questions my target audience may type into a search engine (i.e. Google, Pinterest, or YouTube).
  • These questions now become the titles of my blog posts i.e. How To Create A Content Calendar.
One of the biggest advantages of this process is that you can create as many sub-topics and even sub-sub topics that you feel is appropriate. For me it’s like a mind-mapping processes, and something I can do in a day!
Congratulations, we’ve done the heavy lifting of this process, I promise! Now we’re on to filling the blanks of our strategy with Social Media and Email Marketing. I do this using a concept I call: The Weekly Theme.

The Weekly Theme

People who produce new content (i.e. new images) daily are usually full-time social media creators (aka influencers) this means that the majority of their income comes from sponsorships etc. and therefore it’s their literal job to create new content almost daily.
If this is not you, then give yourself a break and embrace the age of content re-purposing. Re-purposing means taking one giant piece of content and splitting it into several other smaller pieces of content that you use across your social media.
I suggest using the topic of your Blog (or Podcast etc.) as ‘The Weekly Theme’ for the rest of your content. For example, you’ve probably noticed that this week I’ve been talking a lot about content creation, whether it’s in Captions, IG Reels, IGTV, or IG Stories.
In some way, my theme for the week ‘content creation’ has been at the center.
Finally, my weekly email newsletter will also contain motivating content about this weeks theme, a strong call to action to read the post and follow me on IG for more tips throughout the week!
The benefit of this approach?:
  1. Your sanity (‘nough said there)!
  2. It’s the perfect way to reinforce topics.
  3. Building trust with your audience.

Organizing Content Strategically

To really be strategic with your content calendar you need to align it with your product availability schedule A.K.A. your Launch Timelines. Some people may not have launches that they do throughout the year, in which case, you can skip this step.
But, if your business is structured around your programs or products only being available certain times of the year. Our goal is to make sure your content is organized so it prepares and naturally leads to your offer.
  • Take a look at your calendar for the year and be sure to mark off the weeks that you will be launching.
  • Organize your best content that aligns with your offer and showcases you as an expert in your niche.
  • Be sure your calendar has case studies and testimonials that will help your audience with overcoming objections.
  • Schedule your content in a Project Management/Task Management Tool like ClickUp!

Marketing 101 For Your Online Business

Raise your hand if you feel like you’re just copying what others are doing when it comes to marketing your online business but really don’t understand exactly what’s going on?
Consider this post your Marketing 101 Course: For Marketing Your Online Business. Don’t worry, we’re not getting into anything too overwhelming, and I promise at the end, you’ll finally be able to say, “oh I get it!” and feel ready to create your own marketing strategy that works for you!

The Buyer Journey

Everything in marketing starts with The Buyer Journey!
These are the stages (mentally, emotionally, heck sometimes even physically) that your buyer will go through before they are ready to make a purchase.
There are several models in the marketing theory world, but over the years, I’ve found Eugene Schwartz’s 5-Stages of Awareness to be the most accurate in particular when it comes to online business.
Here’s a brief breakdown:
  1. Unaware – Your buyer has no idea that they have a problem that needs to be solved.
  2. Problem Aware – Your buyer becomes aware of the problem, but has no idea how it should be solved.
  3. Solution Aware – Your buyer becomes aware of their ideal solution but has no idea of the right product to make the solution possible.
  4. Product Aware – Your buyer becomes aware of your product, but still has some questions and wants to make sure it provides their ideal solution.
  5. Most Aware – Your buyer feels comfortable with your product, is certain it’s perfect to help them get their ideal solution, and now needs to know the price.
Your goal is to move the right types of clients through the buyer journey quickly and efficiently, while turning them into repeat customers!
We do this by creating content!

Purpose of Content

What is content? Truly it includes any type of media you create in your business. That could be written, video, audio, and/or graphics and they can be used in various ways throughout your business (i.e. Blog Posts, Social Media Captions, Advertising, Sales Pages).
When strategically created, content can be a powerful tool in moving your client through their buyer journey and marketing your online business. It builds trust, answers questions, and helps to overcome objections.
But, where most new entrepreneurs go wrong is that they try to copy what other successful business owners are doing instead of creating their own content strategy geared towards their own target audience.
Remember, not all content is created equal! For example, a blog post explaining the importance of social media is better suited for an ideal client at Stage 1 – Problem Unaware, versus a Live Webinar that walks you through the exact strategy for creating a social media post that converts and then has a pitch at the end for your services. The latter is better suited for Stage 5 – Most Aware.

Lead Magnets

There’s one final component of creating a well-crafted marketing strategy and that’s Lead Magnets (aka Freebies). This particular type of content deserves its own category because it plays a very unique function.
A lead magnet is basically a free piece of content (see above definition) that’s created with the sole purpose of getting your ideal client’s email address. Once you get this, you can continue to keep in touch with them, notify them of more content, and make offers.
In the online business industry, we place a lot of importance on our email lists because unlike social media, our email followers belong to us!
Lead Magnets are best implemented at the beginning of the buyer journey usually problem unaware but occasionally problem aware.

Creating A Marketing Campaign

Now that you have the components that you’ll need, let’s consider putting everything together! This is called a Marketing Campaign.
A lot of people think that a marketing campaign needs to be this long drawn out journey that takes place over several months until you’re ready to do this big launch. While this is sometimes true, in many instances, you can create a simple marketing campaign with just a few pieces of strategic content sent via email over a few days!
Remember, this is why you need to know your ideal client because the buyer journey could be really quick!
Here’s an example using our Social Media Consultant:
  • Stage 1 (Unaware): Blog Post – “5 Mistakes You’re Making With Social Media”
  • Stage 2 (Problem Aware): Blog Post – “What To Do If Your Social Media Isn’t Growing”
  • Stage 3 (Solution Aware): Video Training – “How To Create A Social Media Strategy That Explodes Your Reach”
  • Stage 4 (Product Aware): Case Study – “How (Client Name) Grew Her IG Following By 300% In 90 Days”
  • Stage 5 (Most Aware): Offer Email – “Join Social to Sell”
There you have it, now you know what marketing really is, and how you can stop copying others and get out there and start creating content for your audience on your terms!

Pin It on Pinterest