Start A Coaching Business With No Money

Things are tight right now for many people around the world. If you’ve been experiencing anxiety, then let’s talk about some ways to start your coaching business with no money.


Tips for Starting Your Coaching Business With No Money



Easily one of the biggest expenses of starting your coaching business. With some coaching programs costing as much as a new car, it can be a little overwhelming and frightening to imagine spending that much just to get started.

But, before you start the loan application, I’d first suggest you really consider if you need the coaching certification in the first place (See: Should You Invest In  A Coaching Certification?).

Here’s what I would suggest if you’re on a budget and still hell bent on getting certified:

  • Cost –  Honestly, you don’t (and shouldn’t) be investing anything over $3k. That’s dumb. Stop it. Stop it right now. There are plenty of awesome programs for less.
  • Payment Plans – Yes, even though they say you’ll spend less by paying all upfront, you are not a crappy person for choosing the payment plan option.
  • Type – Do not opt for getting the ICF Credentials right now. You don’t need it! In fact I’ve never met an ICF accredited coach making over $100k, why? Because they spend all their time getting private coaching hours which caps their income.


I know there are a lot of coaches out there who will tell you that ‘time is money’ when it comes to your business. And this true to an extent, but when you are first getting started (especially in a tight economy) money is money.

And when you’re a 4-figure coach, you can’t afford to hire a 5-figure assistant. So you need to put on your big girl undies and discipline yourself and learn to DIY things if you are trying to grow your coaching business with no money.

Some places you can get your hands dirty are:

  • Website- Use a page builder like Divi.  It’s affordable and will give you tons of ways to customize your website. There are tons of tutorials and courses out there. Checkout Website in a Week inside the The Community for more.
  • Branding- Create your own Logo and Brand Guidelines or hire someone for cheap using Fiverr.
  • Graphics- Online businesses require a lot of graphic design skills, whether its for social media or products like workbooks etc. Learn how to do these things for yourself in the beginning and save some money.



Now is the perfect time to start using social media more effectively.

This is not the time for ‘fluff’ when it comes to building your brand and business. Don’t get caught up in just getting ‘likes and follows’. After all, if you can’t convert those followers into paying customers, then what’s the point?

To use social media to your advantage try:

  • Purpose-Remember, your goal is to drive your community to take action or move the next step in their journey. Include a call-to-action in all of your content.
  • Engagement- Social media algorithms no longer support the ‘Post and Pray’ method (meaning just put some hashtags and you’re good to go). Now, you need to engage with your audience consistently in order for your content to appear in their feed. So starting your day by checking in with you audience first before you post is key!
  • Educate- Like I said, we are in an age of ‘no fluff’. Remember, people are selfish. They want to know what’s in it for them. You need to become an educator first and show your audience what it would be like to work with you!

Related: 3 Skills For Marketing Your Coaching Business


Become friends with Systems & Tools in your coaching business. These can be crucial for helping you keep money in your pocket and maintain your sanity when you’re trying to stay on a budget.

These are the kind of systems you should implement:

  • Sales – How will you take people from being unaware of your brand and business to being ready to enroll in your programs? Remember, the sales system is Attract, Nurture, Convert.
  • Content – When you’re doing this solo you need to have the right systems and tools in place so you save time & money. I have a system in place where I create content weekly and I use tools like Planoly, Canva, and Notion to create, edit, and auto-post all of my content.
  • Payment Plans – Speaking of tools. I know it’s tempting to fall for the ‘save 20%’ overall if you buy yearly. But I would caution against this if you’re investing in Apps and Tools for your business. Start with the Free Trial, then move to monthly payments if available, just in case you eventually want to use something else.

Now that you’ve got some ideas for how you can continue to build your coaching business on a budget, let me know in the comments below if any other ideas come to mind!

Overcoming Female Entrepreneur Overwhelm

Raise your hand if you’re feeling like you’re struggling to keep it all together for yourself and your business? Welcome to the club! Female entrepreneur overwhelm is a serious epidemic that’s a seemingly unnecessary right of passage these days.



Well, if you’re reading this, chances are you’re already struggling with female entrepreneur overwhelm, so you’ll know if you have it, but just in case, here’s my completely non-medical definition:

The very frustrating feeling that you’re doing everything for nothing while getting nowhere. Unfortunately, this can apply to both your personal and business areas.

Everyone experiences it in different ways, and the degree to which the symptoms are felt can largely be dependent upon a number of factors such as: Having kids, toxic friends and family, unsupportive spouses and/or crappy bosses.

Due to the stresses that are placed on women (both at home and in the workplace) first-time female entrepreneurs are more likely to suffer from female entrepreneur overwhelm.

In addition, flair-ups may be exaggerated by listening to every other business guru who recommends: 5am Morning Routines and a new marketing or sales strategy every month.


Well, the first thing is to understand that this is a chronic issue that there are no cures for. And it will require on-going management via a mixture of bossing-up, learning to say no, and building a business on your own terms.

If you’re still struggling, here are some tips I’d recommend:


Regularly scheduling in time where you do no work is crucial. We have a tendency to keep going all the time, we can’t shut it off. But whatever you didn’t get done today, you will get done tomorrow and please trust me when I say that everything that is supposed to happen in your business will happen in its own time. 


It is okay that you don’t wake up at 5am. It is okay that you don’t have a set work schedule. As long as you show up when you are supposed to for your clients and audience, that’s what counts. 

Create a schedule that works for you and understand that your priorities (what’s most important to you) does not need to align with anyone else. If you prefer to sleep late and because you’re more productive in the evening then go for it.

Remember, you’re creating a lifestyle business!


Give yourself a break when it comes to getting things done or achieving major milestones in your business.

Remember that everything that is supposed to happen in your business i.e., 6-Figure Launches, and 10k Email Lists, etc. will happen when it’s supposed to and not a minute sooner.

So let go of the guilt that you didn’t get that blog post written, or you haven’t finished those course slides. Just keep on track with your schedule and strive to get closer to consistency.

3 Content Creation Tips For New Coaches

Ever feel like you suck at the whole content creation part of your business?

Maybe you look on Instagram and it seems like everyone has the perfect feed and seems to know exactly what to say?

Or you open your inbox and that newsletter is so compelling it definitely made you want to click, and your like, “I wish I could write something that good”?

Don’t worry, this is actually really common.

 In fact, 65% of marketers surveyed said they found it hard to produce engaging content.

The reality is most people are not innately good content creation.  


Want to listen instead?



Learn to fall in love with reading and writing, because both of these skills are needed for content creation.

You need to be able to take your audience on a journey and then link your story back to your content and call-to-action

U’ll use storytelling in: Your weekly email newsletter, Social Media Captions, and Sales Page Copy.

Want to tell better stories:

  • Keep up on the latest and get daily inspiration by downloading an RSS Reader App like Feedly.
  • Create and use templates to organize your writing process.
  • Learn how to connect the ‘lessons learned’ to your call-to-action.


Have you ever looked at an Instagram feed and thought, ‘That is so pretty, I wish my Instagram looked like that?’

Well, chances are the user put a lot of time into curating their Instagram feed.

Curating simply means organizing and once you tap into this skill you’ll do it without even noticing.

To start curating try:

  • Organizing your images by type (what you’ll post about) and color (your brand colors).
  • Use a content scheduler and planner like Planoly to visually organize your images so they make sense.

Related: 5 Instagram Tips For New Coaches


Obviously closely related to curating but deserves it’s own category.

Whether it’s Instagram Graphics, Lead Magnets, or Branding and Website there are a lot of things that you have to design for your business.

To start designing better content you should:

  • Learn basic graphic design principles (visual hierarchy, repetition, etc.)
  • Master tools like Canva or Adobe Spark.  


*** This post contains affiliate links and I may receive a commission should you purchase any products. 

3 Limiting Beliefs To Overcome As A New Coach

Starting an online business can be hard if you struggle with limiting beliefs that keep you from confidently pursuing what makes you happy.

Want To Listen Instead?

Limiting-Belief #1:  Money

Shifting our mindsets about money, is not just about charging more for our programs, products, and services.

We all have stories about money that have deeply affected how we interact with, ask for, and give money.

But, if you’re not careful, these stories can easily be the difference between a thriving coaching business and a struggle.

When you really put in the work to discover what your money blocks are and how to overcome them, being able to charge what you’re worth is just one happy affect.

You will feel confident investing in yourself and your business, you will gracefully decline to work with clients that doesn’t align with you.

Related: Get Rich Lucky Bitch

Limiting-Belief #2: Worthiness

Raise your hand if you ever felt like you weren’t worthy enough to be a coach because you aren’t living an ‘Instagram Influencer’ lifestyle?

Maybe you haven’t reached your goal weight. Or you aren’t making the coveted ‘Six-Figures’.

Or perhaps because you don’t have that coaching certification yet, you just don’t feel comfortable starting to advertise your business.

The, “Who Am I To…?” limiting-belief is one we all deal with in the beginning and is the root of a battle with Imposter Syndrome.

But at some point, you have to decide that your clients (and the world) need you. And that playing small will do no one any good.

Do you want to be looking back 6 months from now wishing you’d started 6 months ago?

 Related: Overcome Your Fear of Starting Your Coaching Business


Limiting-Belief #3: Failure

Prepare yourself for a lot of failure in this industry. There I said it.

Here’s a few ways you may fail in the online industry:

Failed program launches, ad campaigns, client reviews, social media posts, need I go on?

But here’s the deal. Unlike with your full-time job, your ability to bounce back is 100% dictated by you!

You won’t have bosses to answer to and co-workers to compete with. You’ll just say, okay that didn’t work, let me try something else.

Trust me, I’ve yet to experience a failure in my business that wasn’t completely necessary for my growth as a business owner.

6 Instagram Tips For Your Coaching Business

Instagram is usually the first stop for new coaches who dream of becoming an influencer with a big following. But some find it really confusing and frustrating. That’s why I’ve put together these 6 Instagram Tips For Coaches. 

I used to HATE Instagram because I thought my life wasn’t glamorous enough for people to follow me.

But once I came up with the right strategy that works for me, just in the past few months alone I’ve experienced a significant mindset shift.

Instagram Tip #1:  Fix Your Bio

Getting clear in your bio about how your help your ideal client achieve their desired outcomes is important.

I’ve changed my bio from being cute to being very targeted and precise and I use the “I Help” messaging strategy.

Within 10 seconds your target audience should know what they are going to get out of joining your community and consuming your content.

To create a better Bio try: 

  • I Help (Who you help) to (desired outcomes).
  • Use Keywords (like Life Coach) as they are searchable on Instagram.
  • Unless you have a registered hashtag that you use for giveaways or events don’t use them in your bio as they don’t help you get in search results.


Instagram Tip #2:  Using Hashtags

Use hashtags that your target audience would follow or engage with in their everyday life.

For example, #lifecoachforwomen is how I find you (a new coach who doesn’t know how to use Instagram hashtags).

It is rarely, if ever, how women considering life coaching find you on Instagram.

Get better with hashtags by:

  • Ideal Client Research –  The dreaded step that most new coaches miss, that without a doubt always leads to downfall.
  • Competitor Research – They’ve already built up a following and know how to use hashtags to reach them. You want to reach them too so use the same hashtags.


Instagram Tip #3:  Engage First

The Instagram  algorithm went through a big change in 2018/2019.

Previously, if you posted early enough your content would be seen first. Now if you want your content to be seen, you must first engage with others.

To start engaging more:

  • Schedule time daily for Instagram Engagement this could take up to an hour as your following grows.
  • Every day I like, comment, and/or follow several new accounts and as many of your current followers accounts.


Instagram Tip #4: Your Visibility

Don’t hide behind quotes, memes, and pics of your feet. Getting visible means being visible.

As a coach, having your face out there matters. A lot. It helps people relate to you and your brand, helping you to build trust faster.

Try not to focus on other people and just reaching your ideal clients.

 Three things you must do weekly:

  • Post a picture of yourself (meaning your face) at least once.
  • Livestream at least once.
  • Create Instagram Stories throughout the week.

Instagram Tip #5: Writing Captions

Writing compelling copy is an essential skill as an online business owner.

In your Instagram captions you will use storytelling to write persuasive copy that empowers the user to tack action. 

 Ready to start writing better captions?: 

  • Create templates for topics your usually discuss (i.e. Lessons Learned)
  • Ask your audience to engage by asking their opinion?

Related: 3 Content Creation Tips For New Coaches

Instagram Tip #6: Beautify Your Grid

For years I was so hung up on getting the perfect instagram shot that it actually took all the fun out of it for me, I got burned out and left the platform for a while.

So I say this from experience, you do not need an Instagram boyfriend to capture that perfect beach shot.

 Instead, what try focusing on the following

  • Theme – Maybe it’s mom blogger, female entrepreneur, spiritualist, etc.
  • Topic Buckets – For example, every Monday you’ll post a selfie, every Tuesday a quote etc.
  • Brand Board – This should align with your primary brand using your colors, fonts, etc.
  • Consistency – Use a scheduling tool like Planoly

That’s it, all my best tips for what I’ve done to fall back in love with Instagram and how it’s helping me grow my business and leverage my creativity.

Set Business Goals For Maximum Growth

Let’s talk about why you need to set business goals as a coach in order to experience massive growth.

Want to listen instead?



It’s easy when you’re starting out to get swept up in the creative (more fun) parts of building your business.

But unfortunately, it’s the strategic (more tactical) parts that will actually move the needle and lead to sales.

Not knowing this, many women (and men) will waste time constantly messing with their logo rather than setting goals and planning their next move.

When you start a business, you’ll wear many hats, but the most important ones are the CEO and the CFO.

One sets business goals and the direction of the business, the other provides the data to determine which goals are working and which aren’t.

CEOs and CFOs don’t make arbitrary decisions. They are strategic about how certain goals will affect the bottom-line.



There are so many ways to make money in the coaching industry, but not all ventures will lead to profits.

Every quarter, you need to be analyzing what is and isn’t working in your business and be prepared to make adjustments.

Take a look at all the data for all the products, programs, and services you’ve created or launched over the quarter and year-to-date.

Consider any advertising spend, number of sales, customer turnover, etc.

At the end of the day, was the effort financially fruitful? If not, does the program need to be stopped or adjusted?

Related: How To Make Money As A Life Coach



Now that you know what’s working and what’s not in your business, it’s time to start setting some goals.

But being intentional require more than generic – Make [x] income-type goals. You need to be focused and strategic and this require setting S.M.A.R.T Goals.

Specific, Measurable, Attainable, Relevant, Timely.

Some of these are subjective, but they should all be realistic. For example, you wouldn’t say: Generate $1mil in Revenue in 6 months.

That’s just silly if you are brand new right?

Instead you might say, “Generate $10,000k in Revenue By End of Q1.” –This is more realistic and attainable even for newbies.



As soon as you are clear on what your goals are, you need a plan for how you will accomplish them.

This why most people actually fail. They’re too focused on the glamour of ‘Vision Board Parties ‘ and hate the actual planning part.

You have to be so clear about what the steps and micro-steps are to achieve your goal and dogmatic about taking them.

One way to do this is to reverse-engineer the process to reach your goal. Plan by timeline and take into account any roadblocks or resources you will need.

Then commit your plan to paper (or digital) and hold yourself accountable.


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