5 Rules For Social Media Growth
- Plan out your photoshoots in advance, quarterly or bi-annually.
- Create a ‘shot-list’ of must have setups (i.e. you working on your laptop at a cafe) so your shoot goes smoothly.
- Get your favorite photographer on a quarterly retainer. This helps you cut down on costs and have consistency.
- Be sure to get enough photos that you can re-use or spread out over several weeks (i.e. If you plan to have one brand image a week, you need 12 for a quarter).
- Create an inspiration board of images you’d like to try and re-create (but add your own flavor to).
- Create a swipe file of inspiring caption ideas or opinions you may have for stories or reels.
- Invest in courses or education to beef up skills you feel apprehensive about!
Related: 3 Beginner Content Creation Tips
- Find new accounts daily to engage with and actually engage with them first! (like, comment, follow).
- Send a welcome and thank you message first before you start pitching yourself.
- Go through your feed daily and engage with your current followers and stop only focusing on getting new followers.
- Use stories to offer mini-coaching sessions that build trust and inspire.
- See Tip #1 for getting at least one brand photo a week.
- Try to find a balance between video (i.e. Stories, IGTV, and Reels) so you can increase your reach!
Related: How The Algorithm Works
- Take some time to write down all the things that get you fired up (good or bad) about your niche.
- Think of the issues you had when you were in your target audiences’ shoes.
- Every week share a piece of content that highlights your opinion in order to set yourself apart as a thought-leader in your industry.